Who won in 2020?

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  1. 2020

Automotive Marketing Strategy of the Year


Award
Crossing Screens and Driving Sales

By Cadreon For Dodge

Automotive Marketing Strategy of the Year

Nomination
Click Consult & Kwik Fit – ‘Know before you go’

By Click Consult For Kwik Fit

Automotive Marketing Strategy of the Year

Nomination
Semcasting’s SmartTarget Conquest Attribution Case Study

By Semcasting For Luther Automotive Group

Automotive Marketing Strategy of the Year

Nomination
The Ultimate Data Machine

By Cadreon For BMW

Automotive Marketing Strategy of the Year

B2B Brand Team of the Year [New for 2018]


Award
Digital Cinema Media B2B Brand Team of the Year

By Digital Cinema Media

B2B Brand Team of the Year [New for 2018]

Nomination
B2B Brand Team of the Year

By Bloomberg Media Studios For Many

B2B Brand Team of the Year [New for 2018]

Nomination
Spotify for B2B Brand Team of the Year

By Spotify Ltd

B2B Brand Team of the Year [New for 2018]

Nomination
DigiPlex Marketing Team - Brand Campaign

By DigiPlex

B2B Brand Team of the Year [New for 2018]

B2B Integrated Campaign Strategy of the Year [New for 2018]


Award
When 'good enough' isn't good enough

By Thomson Reuters Legal (UK & Ireland) For Thomson Reuters Legal (UK&I)

B2B Integrated Campaign Strategy of the Year [New for 2018]

Award
The Farmer Speaks: bringing new humanity – and honesty – to B2B marketing

By BJL For BASF

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Shaping Your World

By Kier Group For Kier Group

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Spotify: 2018 Goals

By Spotify Ltd

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
The Leading London conference

By London Legacy Development Corporation For London Legacy Development Corporation

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
The Place to Bee

By Chime For Cisco

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Campaign for AXA: "Go for 90"

By Sullivan For AXA

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Panasonic Toughbook 'Specialist in You' campaign

By Proctor + Stevenson For Panasonic Computer Product Solutions

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Customer of the Future

By Lippincott

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Pulse B2B Integrated Campaign Strategy of the Year - Dropbox Marketing Dynamix

By Transmission B2B For Dropbox

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
You Are How You Eat

By Stein IAS For Ingredion

B2B Integrated Campaign Strategy of the Year [New for 2018]

Nomination
#IMmad Hatter

By DigitalParade For Graebel Companies Inc.

B2B Integrated Campaign Strategy of the Year [New for 2018]

B2B Marketing Strategy of the Year


Award
Elixirr - the challenger consultancy

By Elixirr

B2B Marketing Strategy of the Year

Highly Commended
The Story of Interesting

By mark-making* For Pepper Money UK

B2B Marketing Strategy of the Year

Nomination
Inside Out Banking

By Barclays For Barclays Corporate Banking, Big Dog, Maxus

B2B Marketing Strategy of the Year

Nomination
Citrix - The Journey to the Cloud

By Velocity Partners For Citrix

B2B Marketing Strategy of the Year

Nomination
Time. Own it.

By Harvard For Dun & Bradstreet

B2B Marketing Strategy of the Year

Nomination
Power is more than keeping the lights on

By Earnest For Centrica Business Solutions

B2B Marketing Strategy of the Year

Nomination
PERKS - An industry first reward programme for PSA

By RLA Group Ltd. For PSA Group

B2B Marketing Strategy of the Year

Nomination
‘You Are How You Eat’

By Stein IAS For Ingredion

B2B Marketing Strategy of the Year

B2C Brand Team of the Year [New for 2018]


Award
Hyundai UK - B2C Brand Team of the Year

By Hyundai Motor Company (UK) For Hyundai UK

B2C Brand Team of the Year [New for 2018]

Highly Commended
Building the Plusnet brand

By Plusnet Plc For Plusnet

B2C Brand Team of the Year [New for 2018]

Nomination
Birds Eye: Count Your Chickens

By Birds Eye UK For Birds Eye

B2C Brand Team of the Year [New for 2018]

Nomination
The truth campaign's marketing team

By Truth Initiative

B2C Brand Team of the Year [New for 2018]

B2C Integrated Campaign Strategy of the Year [New for 2018]


Award
‘The Little Greats: Short Operas. Huge Emotions’. An Opera Marketing Campaign for the 21st Century.

By Opera North

B2C Integrated Campaign Strategy of the Year [New for 2018]

Highly Commended
The Walking Dead S8 - 100th Episode Launch

By Fox Networks Group For FOX Networks Group

B2C Integrated Campaign Strategy of the Year [New for 2018]

Highly Commended
80 Days of Argos: How Argos owned 'today'

By The & Partnership London For Argos

B2C Integrated Campaign Strategy of the Year [New for 2018]

Highly Commended
ABSOLUT KISS

By Pernod Ricard UK For Pernod Ricard UK

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Go Boldly

By Threepipe For The England & Wales Cricket Board

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Change the Story

By Stroke Association

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
What do you subscribe to?

By News UK For The Times and The Sunday Times

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Canopy & Stars at Crane 29

By Sawday's Canopy & Stars For Sawday's Canopy & Stars

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
20 Years of Harry Potter Magic

By Pottermore from J.K. Rowling

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
instax 'Fill the World'

By Fujifilm For instax (Fujifilm UK Ltd)

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
Compton Cowboys

By AMVBBDO For Diageo Guinness

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
first direct: Life Less Ordinary

By Karmarama | Accenture Interactive For first direct

B2C Integrated Campaign Strategy of the Year [New for 2018]

Nomination
The Magical World of Just Eat

By Karmarama | Accenture Interactive For Just Eat

B2C Integrated Campaign Strategy of the Year [New for 2018]

Best Brand Experience/Event Strategy of the Year


Award
Some Call It Madness. We Call It Priceless.

By Octagon For Mastercard

Best Brand Experience/Event Strategy of the Year

Highly Commended
A University for Sussex not just of Sussex

By University of Susssex

Best Brand Experience/Event Strategy of the Year

Highly Commended
Answer The Call

By Clearbox For Bushmills Irish Whiskey

Best Brand Experience/Event Strategy of the Year

Nomination
NastyGal.com Pop-Up Pad

By PAVE London For NastyGal.com

Best Brand Experience/Event Strategy of the Year

Nomination
Topshop Splash!

By YourStudio For Topshop, Arcadia Group

Best Brand Experience/Event Strategy of the Year

Nomination
4GEE Community Cinema Club

By M&C Saatchi PR For EE

Best Brand Experience/Event Strategy of the Year

Nomination
Stella Artois – Vantage Point

By Octagon Worldwide Limited For Stella Artois

Best Brand Experience/Event Strategy of the Year

Nomination
VOXI by Vodafone Launch

By FreemanXP For Vodafone

Best Brand Experience/Event Strategy of the Year

Nomination
E.ON x Gorillaz: A Solar Collaboration

By ENGINE For E.ON

Best Brand Experience/Event Strategy of the Year

Nomination
FIFA Club World Cup UAE 2017

By Flash Entertainment For FIFA

Best Brand Experience/Event Strategy of the Year

Nomination
Corona Aboveground

By Elastic For Corona

Best Brand Experience/Event Strategy of the Year

Nomination
MS: Inside Out Experiences 2017

By Momentum Worldwide For Merck KGaA

Best Brand Experience/Event Strategy of the Year

Nomination
Samsung and Tough Mudder

By M&C Saatchi Sport & Entertainment For Samsung Electronics UK

Best Brand Experience/Event Strategy of the Year

Nomination
Grey Goose presents Cinema in the Sky

By OMD UK For Bacardi

Best Brand Experience/Event Strategy of the Year

Nomination
Poundland 'Till on the Hill'

By Savvy Marketing For Poundland

Best Brand Experience/Event Strategy of the Year

Best Technology-Led Innovation of the Year


Award
TasteFace

By AnalogFolk For Marmite, Unilever

Best Technology-Led Innovation of the Year

Highly Commended
The Unstoppable Bottle

By TBK Group For Lucozade Energy

Best Technology-Led Innovation of the Year

Highly Commended
MS: My Other Life by Merck

By Momentum Worldwide For Merck KGaA

Best Technology-Led Innovation of the Year

Nomination
Route River Rock

By mxb shopper marketing agency For Deep River Rock

Best Technology-Led Innovation of the Year

Nomination
Spirable Rugby Internationals contextual video campaign

By Spirable For Guinness

Best Technology-Led Innovation of the Year

Nomination
The Holiday Spirit

By One Green Bean London For Virgin Holidays

Best Technology-Led Innovation of the Year

Nomination
TruePath

By Marin Software

Best Technology-Led Innovation of the Year

Nomination
Icelolly: Retargeting using Machine Leaning

By Jellyfish For Icelolly

Best Technology-Led Innovation of the Year

Nomination
Fullsight – innovating reporting for an entire industry

By Decision Tech - Fullsight For Decision Tech

Best Technology-Led Innovation of the Year

Nomination
Asda - leveraging emerging tech to celebrate, entertain... and sell.

By BJL For Asda

Best Technology-Led Innovation of the Year

Best Use of Data/Insights of the Year


Award
Spotify & Snickers: The Hunger Spotter

By Spotify Ltd For Snickers (Mars)

Best Use of Data/Insights of the Year

Highly Commended
McDonald’s Drives Consumers into Restaurants Using Local Signals

By Resolution Media For McDonald's

Best Use of Data/Insights of the Year

Nomination
Crossing Screens and Driving Sales

By Cadreon For Dodge

Best Use of Data/Insights of the Year

Nomination
Retention and Engagement

By News UK For The Times and The Sunday Times

Best Use of Data/Insights of the Year

Nomination
SoE Toolkit

By BBC Global News

Best Use of Data/Insights of the Year

Nomination
The Ultimate Data Machine

By Cadreon For BMW

Best Use of Data/Insights of the Year

Nomination
Better Together

By Cadreon For Aveeno

Best Use of Data/Insights of the Year

Nomination
McDonald’s Long Term Digital OOH Holding

By OMD UK For McDonald's

Best Use of Data/Insights of the Year

Nomination
Launching SMARTY - a new SIM only brand from Three Mobile

By TrueUp For SMARTY / Three Mobile

Best Use of Data/Insights of the Year

Nomination
Beano Studios Best Use of Insights

By Beano Studios

Best Use of Data/Insights of the Year

Nomination
‘You Are How You Eat’

By Stein IAS For Ingredion

Best Use of Data/Insights of the Year

Brand Development or Extension of the Year [New for 2018]


Award
E.ON x Gorillaz: A Solar Collaboration

By ENGINE For E.ON

Brand Development or Extension of the Year [New for 2018]

Highly Commended
From boutiques to grocers; how Godiva democratised luxury

By The&Partnership London For Godiva

Brand Development or Extension of the Year [New for 2018]

Nomination
The Academy of Fulfilment

By Nova TV

Brand Development or Extension of the Year [New for 2018]

Nomination
T.M. Lewin Gary Lineker Campaign

By MC&C For T.M Lewin

Brand Development or Extension of the Year [New for 2018]

Nomination
iweekend

By Johnston Press PLC For Johnston Press

Brand Development or Extension of the Year [New for 2018]

Nomination
McLaren enters the Indy 500

By McLaren Marketing

Brand Development or Extension of the Year [New for 2018]

Branded Content Strategy of the Year


Award
E.ON x Gorillaz: A Solar Collaboration

By ENGINE For E.ON

Branded Content Strategy of the Year

Highly Commended
Movember 2017

By Movember Foundation For Movember Foundation

Branded Content Strategy of the Year

Nomination
Facebook Business Connect Today, Bloomberg Media Group

By Bloomberg For Facebook Business

Branded Content Strategy of the Year

Nomination
The League of Darkness

By CI Group For The Kraken Black Spiced Rum

Branded Content Strategy of the Year

Nomination
POPFUN - Putting creative kids at the centre of the action.

By Wilderness For Sony Pictures Television

Branded Content Strategy of the Year

Nomination
Wizarding World Book Club

By Pottermore from J.K. Rowling

Branded Content Strategy of the Year

Nomination
Lynx 'Find Your Magic' with Anthony Joshua

By W For Lynx (Unilever)

Branded Content Strategy of the Year

Nomination
Guilty Party: An Interactive Drama Series

By Fullscreen For AT&T

Branded Content Strategy of the Year

Nomination
The Power of 10p

By AMVBBDO For Smart Energy GB

Branded Content Strategy of the Year

Nomination
Small things can make a big difference

By bigdog For Aviva

Branded Content Strategy of the Year

Nomination
Like a Boss - Football Manager 18 x Park Life

By Brave Bison For Sports Interactive

Branded Content Strategy of the Year

Nomination
Rising! Chinese Hip-Hop

By iQIYI For McDonald's China

Branded Content Strategy of the Year

Nomination
Pretty Curious and Star Wars: The Last Jedi

By The Walt Disney Company For EDF Energy (NB: This is a joint entry from Havas Media and Disney)

Branded Content Strategy of the Year

Cause Related Marketing Strategy of the Year


Award
Trash Isles

By LADbible Group For LADbible Group

Cause Related Marketing Strategy of the Year

Highly Commended
Don’t Bottle it up

By Havas Group Media For Topman X CALM

Cause Related Marketing Strategy of the Year

Highly Commended
Small Talk Saves Lives

By Pegasus For Samaritans, Network Rail and British Transport Police

Cause Related Marketing Strategy of the Year

Highly Commended
ABSOLUT KISS

By Pernod Ricard UK For Pernod Ricard UK

Cause Related Marketing Strategy of the Year

Nomination
Turkey Dash

By Havas Group Media For PayPal

Cause Related Marketing Strategy of the Year

Nomination
Big Battery Hunt

By Hill+Knowlton Strategies For Duracell

Cause Related Marketing Strategy of the Year

Nomination
Love Happens Here

By WCRS For Pride in London

Cause Related Marketing Strategy of the Year

Nomination
Attitude Awards - Partnership Leverage

By One Green Bean London For Virgin Holidays

Cause Related Marketing Strategy of the Year

Nomination
Come Back Darling

By One Green Bean London For Virgin Holidays

Cause Related Marketing Strategy of the Year

Nomination
Hyundai UK / Stand up to Cancer

By Hyundai Motor Company (UK) For Hyundai UK / Stand up to Cancer

Cause Related Marketing Strategy of the Year

Nomination
Fight for sight

By Guardian News & Media For Fight for Sight

Cause Related Marketing Strategy of the Year

Nomination
Small things can make a big difference

By bigdog For Aviva

Cause Related Marketing Strategy of the Year

Nomination
Vision Express gears up to tackle glaucoma

By The Tonic Communications for Vision Express For Vision Express

Cause Related Marketing Strategy of the Year

Nomination
Santander Force for Good in partnership with Star Wars: The Last Jedi

By The Walt Disney Company For Santander and Disney

Cause Related Marketing Strategy of the Year

Chairman's Award


Award
LIfe LIne

By Havas media group For Agencia Nacional de Seguridad Vial

Chairman's Award

Digital Strategy of the Year


Award
#ISeeMore

By Tin Man For Tin Man with the Institution of Engineering and Technology

Digital Strategy of the Year

Highly Commended
Trash Isles

By LADbible Group For LADbible Group

Digital Strategy of the Year

Highly Commended
Beano Studios Digital Strategy - Beano.com

By Beano Studios

Digital Strategy of the Year

Nomination
She's/He's a fan

By London Advertising For Mandarin Oriental Hotel Group

Digital Strategy of the Year

Nomination
McDonald’s Drives Consumers into Restaurants Using Local Signals

By Resolution Media For McDonald's

Digital Strategy of the Year

Nomination
Registered Access

By News UK For The Times and The Sunday Times

Digital Strategy of the Year

Nomination
Kicking off the UEFA Women’s EUROs with live action email

By CACI ltd For Channel 4 Television Corporation

Digital Strategy of the Year

Nomination
Seven Seas #TRUEAGE Campaign

By Beattie Communications Group Ltd For Seven Seas

Digital Strategy of the Year

Nomination
Found & Fender – Don’t fret about it!

By Found. For Fender

Digital Strategy of the Year

Nomination
FANTAxYOU

By Movement For Fanta

Digital Strategy of the Year

Emerging Brand of the Year [New for 2018]


Award
Feel Good Summer

By Feel Good Drinks For Feel Good Drinks

Emerging Brand of the Year [New for 2018]

Highly Commended
My 1st Years ‘With Love From Binky’ & #MakeXmasMagical Advert

By My 1st Years For My 1st Years

Emerging Brand of the Year [New for 2018]

Nomination
i

By Johnston Press PLC For Johnston Press

Emerging Brand of the Year [New for 2018]

Nomination
Hyundai UK - Emerging Brand

By Hyundai Motor Company (UK) For Hyundai UK

Emerging Brand of the Year [New for 2018]

Finance and Professional Services Marketing Strategy of the Year


Award
Payback Made Easy

By RAPP For PayPal

Finance and Professional Services Marketing Strategy of the Year

Highly Commended
Law Set Free

By Keystone Law

Finance and Professional Services Marketing Strategy of the Year

Highly Commended
The Story of Interesting

By mark-making* For Pepper Money UK

Finance and Professional Services Marketing Strategy of the Year

Nomination
Inside Out Banking

By Barclays For Barclays Corporate Banking, Big Dog, Maxus

Finance and Professional Services Marketing Strategy of the Year

Nomination
investIQ – what type of investor are you?

By Schroders For Schroders

Finance and Professional Services Marketing Strategy of the Year

Nomination
Elektron Data Platform: A New Marketing Strategy

By Parker Design For Thomson Reuters

Finance and Professional Services Marketing Strategy of the Year

Nomination
Click Consult & Chill Insurance - ‘Driving Chill into Pole Position’

By Click Consult For Chill Insurance

Finance and Professional Services Marketing Strategy of the Year

Nomination
Smart Audience Targeting on Facebook

By Akbank For AKBANK

Finance and Professional Services Marketing Strategy of the Year

Nomination
Women's Voices

By Alpha Grid For KPMG

Finance and Professional Services Marketing Strategy of the Year

Nomination
The new normal

By Guardian News & Media For Lloyds Bank

Finance and Professional Services Marketing Strategy of the Year

Nomination
first direct: Life Less Ordinary

By Karmarama | Accenture Interactive For first direct

Finance and Professional Services Marketing Strategy of the Year

FMCG Marketing Strategy of the Year


Award
Every Sip of the Way

By RAPP For Buxton Water

FMCG Marketing Strategy of the Year

Highly Commended
Old El Paso Fresh Mexican

By Savvy Marketing For General Mills

FMCG Marketing Strategy of the Year

Nomination
Route River Rock

By mxb shopper marketing agency For Deep River Rock

FMCG Marketing Strategy of the Year

Nomination
How Highland Spring Outperformed a Challenging Market

By Whitespace For Highland Spring

FMCG Marketing Strategy of the Year

Nomination
Organic: From niche to mainstream

By i2c Insight to Communication For Organic Trade Board

FMCG Marketing Strategy of the Year

Nomination
January acquisition campaign – Abel & Cole

By Four Engage For Abel & Cole

FMCG Marketing Strategy of the Year

Nomination
The Court Is Yours

By Agency Space For General Mills

FMCG Marketing Strategy of the Year

Nomination
Manomasa & Collider - Serve Spirit Not Food

By Collider For Manomasa

FMCG Marketing Strategy of the Year

Grand Prix


Award