Who won in 2020?

One of The Drum’s biggest and most prestigious events, The Drum Marketing Awards celebrate the very best marketers and campaigns from across the globe. The awards are open to brands, advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and more, with over 700 attending the ceremony each year.

  1. 2020

Advertising


Award
The launch of Samsung QLED #TVBlackout

By Taylor Herring For Samsung Electronics UK

Advertising

Award
#Untapped: How we made the plight of a village 4,000 miles away feel close to home

By MC&C Media Ltd For WaterAid

Advertising

Nomination
Data-Driven Personalised Devices Campaign

By Spirable For Vodafone

Advertising

Nomination
Responsible Gambling

By Sky Betting & Gaming

Advertising

Nomination
Swansea University June Open Day Campaign 2018

By The Media Angel For Swansea University

Advertising

Nomination
Taking on the price comparison sites by banishing 'Nagging Doubt'

By BJL For Swinton Insurance

Advertising

Automotive


Award
Rammed with Confidence

By PHD UK For Volkswagen UK

Automotive

Highly Commended
SKODA KAROQ: Make Your Own Kind of Music

By Fallon London For SKODA UK

Automotive

Nomination
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

Automotive

Nomination
GTI Superdrives

By Tribal Worldwide London For Volkswagen UK

Automotive

Nomination
Dacia Way (I like it)

By Indicia For Dacia

Automotive

Nomination
Chase Your Dream, No Matter What

By WeAreFearless For Bridgestone

Automotive

Nomination
Hyundai Ecoparking

By Havas PR For Hyundai

Automotive

B2B


Award
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

B2B

Highly Commended
British Gas: becoming a power brand in B2B

By Always Be Content For British Gas

B2B

Nomination
CityVerve - Manchester: City of Firsts

By Harvard For Cisco

B2B

Nomination
The Little Book of IT

By Twogether For Sungard Availability Services

B2B

Nomination
Changing Futures

By Rooster Punk For KPMG

B2B

Nomination
PERKS, the first manufacturer trade reward programme

By RLA Group Ltd. For PSA Group

B2B

Nomination
Korn Ferry – The Global Talent Crunch

By Man Bites Dog For Korn Ferry

B2B

Nomination
Transforming Hilton’s ‘beige’ Meetings & Events business into something vibrant and unique

By BJL For Hilton

B2B

B2B Brand Team of the Year


Award
SEGRO Marcoms Team: Walking the Walk

By SEGRO For SEGRO

B2B Brand Team of the Year

Nomination
BBC Global News - B2B

By BBC Global News

B2B Brand Team of the Year

B2B Integrated


Award
ABB Food & Beverage "Talk to us"

By Agency Inc For ABB Food & Beverage

B2B Integrated

Highly Commended
Changing Futures

By Twogether For KPMG

B2B Integrated

Highly Commended
B2B Builds Business for the NEC!

By The NEC For n/a

B2B Integrated

Nomination
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

B2B Integrated

Nomination
Changing Futures

By Rooster Punk For KPMG

B2B Integrated

Nomination
"Don't just take our word for it"

By Facebook For Facebook Business

B2B Integrated

Nomination
Say Hello to the Age of Conversation - Messenger Business

By Messenger Business For Messenger Business

B2B Integrated

Nomination
Grow by Facebook

By Facebook For Facebook

B2B Integrated

B2C Brand Team of the Year


Award
Birds Eye Brand Team

By Birds Eye For Birds Eye

B2C Brand Team of the Year

Highly Commended
UNiDAYS Entry - B2C Brand Team of the Year 2019

By Unidays

B2C Brand Team of the Year

Nomination
Roald Dahl Story Company

By Roald Dahl Story Company

B2C Brand Team of the Year

Nomination
Jungle Creations

By Jungle Creations

B2C Brand Team of the Year

B2C Integrated


Award
I See Vimto in You

By Quiet Storm For Vimto

B2C Integrated

Highly Commended
The launch of Samsung QLED #TVBlackout

By Taylor Herring For Samsung Electrontics UK

B2C Integrated

Nomination
De Montfort University, Leicester (DMU)’s ‘Dare to be fearless’ conversion campaign

By De Montfort University For De Montfort University

B2C Integrated

Nomination
Discover a New Online Marketplace

By AUK For Discover Delicious

B2C Integrated

Nomination
#Untapped: How we made the plight of a village 4,000 miles away feel close to home

By MC&C Media Ltd For WaterAid

B2C Integrated

Nomination
TSB 2018 Pride of Britain Campaign

By Joint London For TSB

B2C Integrated

Nomination
Ralph Breaks the Internet with eBay, DanTDM and Make-A-Wish UK.

By The Walt Disney Company For eBay and Make-A-Wish

B2C Integrated

Best Brand Experience or Event


Award
Gregory & Gregory: Undercover Greggs

By Taylor Herring For Greggs

Best Brand Experience or Event

Highly Commended
OK Google…

By OMD For Google

Best Brand Experience or Event

Nomination
Valentine’s Day at Greggs

By Taylor Herring For Greggs

Best Brand Experience or Event

Nomination
Deadpool 2 - Blockbuster Back

By PREMIER For Twentieth Century Fox Home Entertainment

Best Brand Experience or Event

Nomination
Genelec x Boiler Room

By Superson Oy For Genelec

Best Brand Experience or Event

Nomination
4GEE Cinema

By M&C Saatchi Public Relations For EE

Best Brand Experience or Event

Nomination
Evita, the Equality Bill

By Havas Media For DDL & CO

Best Brand Experience or Event

Nomination
Deforested Bones

By Havas Group Media For MUSEO DE HISTORIA NATURAL, UNIVERSIDAD NACIONAL DE COLOMBIA

Best Brand Experience or Event

Nomination
Hyundai Ecoparking

By Havas PR For Hyundai

Best Brand Experience or Event

Best Technology-Led Innovation of the Year


Award
Block Wish

By Carat For HOK-Elanto | S-Group

Best Technology-Led Innovation of the Year

Nomination
The world’s first robot influencer - launching Westworld with Fred the humanoid

By Taylor Herring For NOWTV

Best Technology-Led Innovation of the Year

Nomination
Icons b-locked

By Zone For Icons

Best Technology-Led Innovation of the Year

Nomination
Coty Fragrance Finder

By Zenith For Coty

Best Technology-Led Innovation of the Year

Nomination
Dynamic Creative and Personalisation for Digital Audio

By A Million Ads

Best Technology-Led Innovation of the Year

Brand Development or Extension of the Year


Award
I'M THE BOSS OF MY OWN AMBITION

By Milestone Creative For University of Hertfordshire

Brand Development or Extension of the Year

Nomination
Cast Iron Bar & Grill – Marriott Hotels UK

By Marriott Hotels Ltd

Brand Development or Extension of the Year

Nomination
Proving why we’re “what cider’s supposed to taste like”

By Joint For Thatchers Cider

Brand Development or Extension of the Year

Branded Content


Award
Nobody puts Baileys in the corner

By Jungle Creations For Baileys, The Story Lab and Carat

Branded Content

Nomination
Manchester United’s “Wake Up The Devil Inside You” – Growing Man U’s fanbase in China by bringing to life their Red Devil spirit.

By Qumin For Manchester United Football Club

Branded Content

Nomination
The Hook for Currys PC World

By The Hook For Currys PC World / Blue 449

Branded Content

Nomination
The Hearing - A Legal Podcast from Thomson Reuters

By Thomson Reuters Legal Europe For Thomson Reuters Europe

Branded Content

Nomination
#ThisIsOurTime

By PHD UK For ŠKODA UK

Branded Content

Nomination
Team for Pirlo

By Pitch Marketing Group For Uber Eats

Branded Content

Customer Insight


Award
Using insights to help the Hilton ‘machine’ become fun, flexible and market-leading again in Meetings & Events

By BJL For Hilton

Customer Insight

Highly Commended
Drink Less Feel Good – encouraging and supporting risky drinkers in Liverpool to drink less

By Public Health Department, Liverpool City Council

Customer Insight

Highly Commended
Green Flag’s ‘Common Sense to the Rescue’ Reboot strategy

By Direct Line Group For Green Flag, in collaboration with WCRS

Customer Insight

Nomination
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

Customer Insight

Nomination
Taking Cricket to New Audiences Through Data-Driven Customer Insight

By Cricket World Cup 2019 For Cricket World Cup 2019

Customer Insight

Nomination
Bodyform #BloodNormal Customer Insight

By Zenith For Bodyform

Customer Insight

Design


Award
Front of store range design

By Coley Porter Bell For Tesco

Design

Nomination
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

Design

Nomination
Rebranded for Digital: Redefining retirement living

By Freestyle For PegasusLife

Design

Nomination
Your Path Your Way

By Kaplan International Pathways

Design

Nomination
CM1STMAS – promoting Chelmsford as the premier retail destination in the South-East

By We Are Fred For One Chelmsford

Design

Digital


Award
Block Wish

By Carat For HOK-Elanto | S-Group

Digital

Highly Commended
The Economist - A Deeper Commentary

By UM For The Economist

Digital

Highly Commended
Beano.com

By Beano Studios For Beano Studios

Digital

Nomination
The Sound of Engineering

By Tin Man For Tin Man with The Institution of Engineering and Technology

Digital

Nomination
Mr Fogg's Around the World Launch Campaign

By Inception Group

Digital

Nomination
Virgin Holidays: Trending Travel Guide

By ForwardPMX For Virgin

Digital

Nomination
Maverick Advertising & Design for DHL Express – Where Everything Clicks

By Maverick Advertising For DHL Express Global

Digital

Emerging Brand of the Year


Award
One-Size-Fits-None

By Snag For Snag

Emerging Brand of the Year

Highly Commended
Emerging brand of the year

By Mosquito For Zoflora

Emerging Brand of the Year

Highly Commended
Roald Dahl Story Company

By Roald Dahl Story Company For Roald Dahl Story Company

Emerging Brand of the Year

Nomination
Culture Trip 2018 brand strategy

By Culture Trip

Emerging Brand of the Year

Nomination
Engineered Insanity

By Wavemaker CS For Formula 1

Emerging Brand of the Year

Nomination
Gousto Unbox Possibility

By the7stars For Gousto

Emerging Brand of the Year

Nomination
Lumen - launching a dating app for the over 50s

By Lumen

Emerging Brand of the Year

Finance and Professional Services


Award
Monsters

By Graymatter Limited For Volkswagen Financial Services | Fleet

Finance and Professional Services

Highly Commended
BARCLAYCARD ENTERTAINMENT ‘More Good Times’

By The Walt Disney Company For BARCLAYCARD

Finance and Professional Services

Nomination
Barclaycard's Summer of Goosebumps: The Perfect Duet of Music and Emotion

By Tin Man For Tin Man with Barclaycard

Finance and Professional Services

Nomination
Morton Fraser - Welcome to Clarity

By Morton Fraser LLP For Morton Fraser

Finance and Professional Services

Nomination
Changing Futures

By Rooster Punk For KPMG

Finance and Professional Services

Nomination
Jersey Finance. A clear Verbal Strategy and creative campaign.

By Verbalisation For Jersey Finance Ltd. (JFL)

Finance and Professional Services

Nomination
TSB 2018 Pride of Britain Campaign

By Joint London For TSB

Finance and Professional Services

Nomination
Cricket has no boundaries. We think that's worth protecting.

By NatWest

Finance and Professional Services

FMCG


Award
Kronenbourg 1664: A Franc Point of View

By Starcom For Heineken UK

FMCG

Highly Commended
A rembrandt in the attic

By Weetabix Food Company For Weetabix

FMCG

Nomination
Halo Top - Halo, Britain!

By Spark Foundry For Halo Top

FMCG

Nomination
Influencing the Influencer for strong FMCG growth

By Mosquito For Zoflora

FMCG

Nomination
Captain Morgan #LiveLikeACaptain

By 1000heads Ltd For Diageo | Captain Morgan

FMCG

Nomination
Proving why we’re “what cider’s supposed to taste like”

By Joint For Thatchers Cider

FMCG

Nomination
Meatless Monday

By Havas Media Group

FMCG

Nomination
Live Fearless

By AMVBBDO For Essity

FMCG

Grand Prix


Award
Gregory & Gregory: Undercover Greggs

By Taylor Herring For Greggs

Grand Prix

Health


Award
The Only Way is Up - Capitalising on Viagra Connect for Superdrug Online Doctor

By NMPi For Superdrug Online Doctor

Health

Nomination
Listerine goes Global with Nightly Reset

By UM For Johnson & Johnson

Health

Nomination
Bodyform & Refinery29 #BloodNormal

By Zenith For Bodyform

Health

Leisure and Travel


Award
Sound Travels

By Expedia Group Media Solutions For Brand USA

Leisure and Travel

Highly Commended
On Track for Brand Fame

By Tin Man For Tin Man with East Midlands Trains

Leisure and Travel

Nomination
Southeastern Hidden Gems Campaign 2018

By Southeastern

Leisure and Travel

Nomination
'From the Heart'

By 72Point For AccorHotels

Leisure and Travel

Nomination
Beware of the Bugs

By Torpedo For Valneva UK

Leisure and Travel

Nomination
How Instagram helped Away Resorts generate more than £1 million of new business

By Receptional Limited For Away Resorts

Leisure and Travel

Nomination
‘It’s Never Too Late to Love Christmas’ - Laterooms.com & The Grinch movie partnership

By Brand Culture For Universal Pictures

Leisure and Travel

Nomination
The Art of Gastronomy

By Belmond For Belmond

Leisure and Travel

Nomination
Virgin Holidays: Trending Travel Guide

By ForwardPMX For Virgin Holidays

Leisure and Travel

Nomination
Virgin Atlantic

By AMVBBDO

Leisure and Travel

Long Term Marketing Strategy (3 Years or More)


Award
Made of More: ‘Foolish consistency is the hobgoblin of little minds’

By AMVBBDO

Long Term Marketing Strategy (3 Years or More)

Highly Commended
Roald Dahl's Imaginormous Challenge

By Roald Dahl Story Company

Long Term Marketing Strategy (3 Years or More)

Nomination
Calpol: Using Econometrics to Predict the Future

By UM For Johnson & Johnson

Long Term Marketing Strategy (3 Years or More)

Nomination
The Camping & Caravanning Club - Gaining Members Whatever the Weather!

By BBJ&K For The Camping & Caravanning Club

Long Term Marketing Strategy (3 Years or More)

Marketing Agency Team of the Year


Award
Taylor Herring

By Taylor Herring

Marketing Agency Team of the Year

Highly Commended
Jellyfish Media Agency of the Year

By Jellyfish

Marketing Agency Team of the Year

Nomination
Tin Man

By Tin Man

Marketing Agency Team of the Year

Nomination
The Mighty Impero

By Impero

Marketing Agency Team of the Year

Nomination
Big Group: Bigger Thinking

By The Big Group

Marketing Agency Team of the Year

Nomination
Content with Character

By the tree

Marketing Agency Team of the Year

Nomination
PHD Manchester

By PHD UK For PHD

Marketing Agency Team of the Year

Nomination
The Post-Modern Marketing Agency

By Stein IAS For Stein IAS

Marketing Agency Team of the Year

Media Planning or Buying


Award
Rammed with Confidence

By PHD UK For Volkswagen UK

Media Planning or Buying

Highly Commended
Swansea University June 2018 Open Day Campaign

By The Media Angel For Swansea University

Media Planning or Buying

Nomination
The World Becomes The World Cup

By 360i For FOX Sports

Media Planning or Buying

Mobile


Award
Block Wish

By Carat For HOK-Elanto | S-Group

Mobile

Highly Commended
Yodel Mobile and mytaxi drive rebookings through unique mobile retention campaign

By Yodel Mobile For mytaxi

Mobile

Nomination
GTI Superdrives

By PHD UK For Volkswagen GTI

Mobile

Most Effective use of Data or Insights


Award
Calpol: Using Econometrics to Predict the Future

By UM For UM

Most Effective use of Data or Insights

Highly Commended
EDF Energy – Supersize Energy Health Check

By CACI ltd For EDF Energy

Most Effective use of Data or Insights

Nomination
Visualsoft and LiQuid - GDPR Re-Engagement

By Visualsoft

Most Effective use of Data or Insights

Nomination
GTI Superdrives

By Tribal Worldwide London For Volkswagen UK

Most Effective use of Data or Insights

Nomination
BT Ultrafast Activation

By M&C Saatchi Public Relations For BT

Most Effective use of Data or Insights

Nomination
Heineken - When You Drive, Never Drink

By Edelman For Heineken

Most Effective use of Data or Insights

Nomination
ForwardPMX - Reaching New Heights with Virgin Holidays

By ForwardPMX For Virgin Holidays

Most Effective use of Data or Insights

Nomination
A Social Engagement: Emotionally Connecting Sky Bet with a Youth Audience through the Power of Social Branded Content

By Differentology For Sky Bet

Most Effective use of Data or Insights

Music and Entertainment


Award
Beano: 80 Years of Mischief Making

By Beano Studios For Beano Studios

Music and Entertainment

Highly Commended
Matilda Comes Up Trumps

By Tin Man For Tin Man for Roald Dahl Story Company

Music and Entertainment

Nomination
Barclaycard's Summer of Goosebumps: The Perfect Duet of Music and Emotion

By Tin Man For Tin Man with Barclaycard

Music and Entertainment

Nomination
‘It’s Never Too Late to Love Christmas’ - Laterooms.com & The Grinch movie partnership

By Brand Culture For Universal Pictures

Music and Entertainment

Nomination
#LoveMusic

By The Playbook For UK Music

Music and Entertainment

Nomination
Staying At Tamara's campaign

By Columbia Records UK For George Ezra

Music and Entertainment

Nomination
Twenty One Pilots - Trench

By the7stars For Atlantic Records UK

Music and Entertainment

Nomination
System - subverting the narrative on migration through celebrating its impact on music and culture

By Boiler Room

Music and Entertainment

New Product or Service Launch Strategy of the Year


Award
Rammed with Confidence

By PHD UK For Volkswagen UK

New Product or Service Launch Strategy of the Year

Award
Block Wish

By Carat For HOK-Elanto | S-Group

New Product or Service Launch Strategy of the Year

Highly Commended
The Launch of Samsung QLED TV – #TVBLACKOUT

By Taylor Herring For Samsung Electronics UK

New Product or Service Launch Strategy of the Year

Nomination
Lifechanging Laundry

By Tin Man For Tin Man with Day2 (Unilever)

New Product or Service Launch Strategy of the Year

Nomination
Let's talk about the 'F' word.

By Five by Five For SunLife

New Product or Service Launch Strategy of the Year

Nomination
Quidditch Through the Ages The Hogwarts Library audiobook release

By Pottermore Publishing

New Product or Service Launch Strategy of the Year

Not for Profit


Award
The Trash Isles

By AMVBBDO For Plastic Oceans International

Not for Profit

Highly Commended
#Untapped: How we made the plight of a village 4,000 miles away feel close to home

By MC&C Media Ltd For WaterAid

Not for Profit

Nomination
The Sound of Engineering

By Tin Man For Tin Man with The Institution of Engineering and Technology

Not for Profit

Nomination
Wrap Up 2018

By CollectPlus For Hands on London

Not for Profit

Nomination
Small Talk Saves Lives

By Pegasus For Samaritans, Network Rail & British Transport Police

Not for Profit

Nomination
All Forgotten

By Joint For MediCinema and Vue

Not for Profit

Nomination
#StopWildlifeTrafficking

By Manifest London For World Wide Fund for Nature (WWF)

Not for Profit

PR


Award
WHAT THE JEFF? NOW TV’S REAL SUMMER BLOCKBUSTER

By Fever PR For NOW TV

PR

Highly Commended
Small Talk Saves Lives

By Pegasus For Samaritans, Network Rail & british Transport Police

PR

Nomination
You are Not Alone

By 72Point For Channel Mum

PR

Nomination
The Sound of Engineering

By Tin Man For Tin Man with The Institution of Engineering and Technology

PR

Nomination
Matilda Comes Up Trumps

By Tin Man For Tin Man for Roald Dahl Story Company

PR

Nomination
easyJet tackle gender bias in pilot recruitment

By Taylor Herring For easyJet

PR

Nomination
Gregory & Gregory: Undercover Greggs

By Taylor Herring For Greggs

PR

Nomination
The launch of Samsung QLED #TVBlackout

By Taylor Herring For Samsung Electronics UK

PR

Nomination
It's Like Milk But Made For Humans

By Alfred For Oatly

PR

Nomination
ScamSmart: Cold Call Call-Outs

By M&C Saatchi Public Relations For The Financial Conduct Authority (FCA), The Pensions Regulator (TPR)

PR

Programmatic


Award
Winter Sale 2018: This time its personal

By PHD UK For Virgin Atlantic

Programmatic

Highly Commended
M&S Clothing and Home: Christmas 2018

By Mindshare UK For Marks & Spencer

Programmatic

Nomination
360i’s Proprietary Programmatic Bidding Algorithm

By 360i For N/A

Programmatic

Nomination
The gift of great results for Virgin Experience Days

By iCrossing UK For iCrossing

Programmatic

Nomination
Liverpool FC & NMPi: 2018 Kit Launch

By NMPi For Liverpool FC

Programmatic

Nomination
Best Overall Technology for Programmatic Trading

By Teads

Programmatic

Nomination
Jellyfish Scores on Programmatic with ESPN+

By Jellyfish For ESPN+

Programmatic

Nomination
Quantcast for FitFlop iQushion: British footwear brand puts its best foot forward in the US

By Quantcast For FitFlop

Programmatic

Public Sector


Award
Your Water Your Life

By Always Be Content For Scottish Water

Public Sector

Highly Commended
The Sound of Engineering

By Tin Man For Tin Man with The Institution of Engineering and Technology

Public Sector

Nomination
Drink Less Feel Good – encouraging and supporting risky drinkers in Liverpool to drink less

By Public Health Department, Liverpool City Council

Public Sector

Nomination
I'M THE BOSS OF MY OWN AMBITION

By Milestone Creative For University of Hertfordshire

Public Sector

Nomination
Extraordinary Calling

By Cass Business School, City, University of London

Public Sector

Nomination
You vs. Train

By Pegasus For Network Rail & British Transport Police

Public Sector

Nomination
RAF Op. VR

By M-integrated solutions For Royal Air Force Recruitment

Public Sector

Nomination
Come To Life

By SomeOne For Natural History Museum

Public Sector

Re-brand or Re-launch Strategy of the Year


Award
FROM STORMY SEAS TO PLAIN SAILING: How Birds Eye turned its fortunes around

By Birds Eye

Re-brand or Re-launch Strategy of the Year

Highly Commended
Engineered Insanity

By Wavemaker CS For Formula 1

Re-brand or Re-launch Strategy of the Year

Nomination
Rebranded for Digital: Redefining retirement living

By Freestyle For PegasusLife

Re-brand or Re-launch Strategy of the Year

Nomination
1001 - Your carpet's best friend

By Diversity Marketing Solutions For WD-40 Company

Re-brand or Re-launch Strategy of the Year

Nomination
Putting the roar into Bristol Rugby

By Mr B & Friends For Bristol Sport