Who won in 2020?

The Drum Marketing Awards 2020 shortlist has been announced. Congratulations to all of our nominees!

  1. 2020

Advertising


Award
instax 'don't just take, give'

By Once Upon A Time Media For instax (Fujifilm UK Ltd)

Advertising

Highly Commended
Edinburgh Gin | Filled With Wonder

By Bright Signals For Edinburgh Gin / Ian Macleod Distillers

Advertising

Nomination
Pufferr for New Bond Street Pawnbrokers

By Pufferr Ltd For New Bond Street pawnbrokers

Advertising

Nomination
THE VULVALUTION

By Cult Beauty For Cult Beauty

Advertising

Nomination
Lingerie For Every Body

By Propellernet For Pour Moi

Advertising

Nomination
Record Breaking Results for Swansea University

By The Media Angel For Swansea University

Advertising

Nomination
Frank: Atom bank x Modern Toss – Shaking Up The Banking Industry

By Frank For Atom bank

Advertising

Automotive and Transport


Award
Girls Can Be Engineers Too

By W For Jaguar Land Rover

Automotive and Transport

Highly Commended
Toyota Apocalypse: You’ll be fine

By m/SIX For Toyota

Automotive and Transport

Nomination
BRAND KPI PLANNING WITH HUMANA

By dentsu X India matrix For Maruti Suzuki India Limited

Automotive and Transport

Nomination
Transforming Travel - Launching Azuma on the East Coast Mainline

By LNER (London North Eastern Railway) For LNER

Automotive and Transport

Nomination
EXP100GT: The Future of Extraordinary Journeys

By UNIT9 For Bentley

Automotive and Transport

B2B


Award
Global Marketing Day

By SEMrush

B2B

Highly Commended
Club Matrix: A Category-defining Programme

By RAPP UK For L'Oreal

B2B

Nomination
Girls Can Be Engineers Too

By W For Jaguar Land Rover

B2B

Nomination
USPS National Postal Forum – “Mail’s Bright Journey”

By MRM//McCann For United States Postal Service

B2B

Nomination
Don't be Shy and Escape Hunt | Escape the Office

By Don't be Shy For Escape Hunt

B2B

Nomination
The Data Literacy Project

By Brands2life For Qlik

B2B

Nomination
Facebook Curated

By Facebook

B2B

Nomination
Elixirr, The Challenger Consultancy

By Elixirr

B2B

B2B Brand Team of the Year


Award
Positively Hearst

By Hearst UK

B2B Brand Team of the Year

Nomination
THE PLAYERS Championship 2019

By Grant Thornton LLP

B2B Brand Team of the Year

Nomination
Morning Studio

By South China Morning Post

B2B Brand Team of the Year

Nomination
Beano Lolz

By Beano Studios

B2B Brand Team of the Year

Nomination
Digital Cinema Media

By Digital Cinema Media

B2B Brand Team of the Year

Nomination
Elixirr, The Challenger Consultancy

By Elixirr

B2B Brand Team of the Year

B2B Integrated


Award
The Data Literacy Project

By Brands2life For Qlik

B2B Integrated

Highly Commended
Global Marketing Day

By SEMrush

B2B Integrated

Nomination
Changing perceptions through a circular economy approach

By EDF Energy For EDF Energy

B2B Integrated

Nomination
True To Your Work

By MRM//McCann For Panasonic TOUGHBOOK

B2B Integrated

Nomination
XBOXER Hybrid

By Lesniak Swann For Nuaire

B2B Integrated

Nomination
Don't be Shy and Promethean | The State of Technology in Education 2019/20

By Don't be Shy For Promethean

B2B Integrated

Nomination
Recipe for Success

By The Access Group

B2B Integrated

Nomination
By the side of business: The people behind the business

By adamandeveddb For Lloyds Bank

B2B Integrated

Nomination
Facebook Curated

By Facebook

B2B Integrated

B2C Brand Team of the Year


Award
Papa John's Brand Team

By Papa John's GB

B2C Brand Team of the Year

Highly Commended
Many Happy Returns - the Eurotunnel Marketing Team in 2019

By Eurotunnel

B2C Brand Team of the Year

Nomination
Immediate Media Subscriptions Marketing Team

By Immediate Media Co

B2C Brand Team of the Year

Nomination
instax 'don't just take, give'

By Once Upon A Time Media For instax (Fujifilm UK Ltd)

B2C Brand Team of the Year

B2C Integrated


Award
giffgaff Black Friday pop-up

By Mc&T For giffgaff

B2C Integrated

Highly Commended
A Night Out-out Like No Other

By RAPP UK For Virgin Media

B2C Integrated

Nomination
Pufferr for New Bond Street Pawnbrokers

By Pufferr Ltd For New Bond Street Pawnbrokers

B2C Integrated

Nomination
I'm A Celebrity... Get Me Out Of Here!

By ITV For ITV

B2C Integrated

Nomination
Love Island 2019

By ITV For ITV

B2C Integrated

Nomination
Paddy Power - Save Our Shirt

By Octagon For Paddy Power

B2C Integrated

Nomination
Saving the NHS one communications touchpoint at a time

By MullenLowe Group UK For NHS England

B2C Integrated

Nomination
The Doorman and the Duck

By AV Browne For Hastings Hotels

B2C Integrated

Nomination
Eat Them to Defeat Them

By ITV For ITV & Veg Power

B2C Integrated

Nomination
Drag Cleans

By method - People Against Dirty For method - People Against Dirty

B2C Integrated

Nomination
Me by Elton John

By Pan Macmillan For Pan Macmillan (in-house marketing team)

B2C Integrated

Best Brand Experience or Event


Award
Eternal Run

By Edelman, UK For ASICS

Best Brand Experience or Event

Award
The Store of Modern Childhood

By W For The Children's Society

Best Brand Experience or Event

Highly Commended
The LEGO Group Presents The Twelve Rebuilds of Christmas at The Savoy

By The Producers For The LEGO Group

Best Brand Experience or Event

Nomination
A Night Out-out Like No Other

By RAPP UK For Virgin Media

Best Brand Experience or Event

Nomination
Finger Clickin’ Good - KFC Royale

By Kairos Esports For KFC UK & Ireland

Best Brand Experience or Event

Nomination
House of Instagram

By Facebook

Best Brand Experience or Event

Nomination
League of Legends - 10 Year European Celebration

By Collider For Riot Games

Best Brand Experience or Event

Nomination
The Fringe | Make Your Fringe

By Bright Signals For Edinburgh Festival Fringe Society

Best Brand Experience or Event

Nomination
Copa 19, Creators Unite

By Intermarketing Agency For adidas

Best Brand Experience or Event

Best Technology-led Innovation of the Year


Award
Mastercard Live Trophy

By Octagon For Mastercard

Best Technology-led Innovation of the Year

Highly Commended
Using AI to increase relevance on Social across markets

By EIGHTYDOTS GmbH For BMW Group

Best Technology-led Innovation of the Year

Nomination
Pufferr for New Bond Street Pawnbrokers

By Pufferr Ltd For New Bond Street Pawnbrokers

Best Technology-led Innovation of the Year

Nomination
Toyota Hybrid AR Application

By Brandwidth For Toyota

Best Technology-led Innovation of the Year

Nomination
Swans Flash Fabric: Helping Football Fans Get Home Safely

By Octagon For QBE

Best Technology-led Innovation of the Year

Nomination
Building An AI-Personalisation Strategy Across International Markets

By RevLifter For Harvey Nichols

Best Technology-led Innovation of the Year

Nomination
SEMrush SEO Writing Assistant

By SEMrush

Best Technology-led Innovation of the Year

Brand Development or Extension of the Year


Award
I am the Future

By Save the Children For Save the Children

Brand Development or Extension of the Year

Nomination
Camden Town Brewery: Poured with a Purpose

By W For Camden Town Brewery

Brand Development or Extension of the Year

Nomination
Media for Humankind

By The Trade Desk

Brand Development or Extension of the Year

Nomination
Bipolar positioning: A brand strategy revolution

By SCOOP & SPOON For ACTEN

Brand Development or Extension of the Year

Branded Content


Award
Guide Dogs - Blind Hacks

By Zone For Guide Dogs

Branded Content

Highly Commended
Weekend Not Wasted – Diageo

By Just So For Diageo

Branded Content

Nomination
The Macallan Conversations

By Citizen Relations For The Macallan

Branded Content

Nomination
The Open Diaries

By RAPP UK For The Open University

Branded Content

Nomination
FIFA20 Changes the Game with Volta

By m/SIX For Electronic Arts

Branded Content

Nomination
Formula 1: Taking Racing "Off Track"

By Wavemaker Global For Formula 1

Branded Content

Nomination
Airtime - an Elixirr original series

By Elixirr

Branded Content

Nomination
#thisisparenthood

By The Brooklyn Brothers For WaterWipes

Branded Content

Chair's Award


Award
From humiliation to high fashion

By Zenith Media For TENA

Chair's Award

Customer Insight


Award
Knowing your Lounge Lizards from you your Sprawling Sloths

By Boxclever For DFS

Customer Insight

Highly Commended
Boost Winter Wallet

By Boost Power (part of OVO Retail) For Boost Power (part of OVO Retail)

Customer Insight

Highly Commended
Mental Availability

By PHD UK For Argos

Customer Insight

Nomination
Re-thinking segmentation to power substantial growth in the Holiday Sector.

By STRAT7 For Bonamy Finch, a division of STRAT7

Customer Insight

Nomination
Using AI to increase relevance on Social across markets

By EIGHTYDOTS GmbH For BMW Group

Customer Insight

Nomination
Be Kind to Yourself

By Nitro For Four Reasons

Customer Insight

Nomination
Pets at Home - VIP Club

By Go Inspire Group For Pets at Home

Customer Insight

Nomination
Arla UK and Stickyeyes: An audience-first approach to customer insights

By Stickyeyes For Arla UK

Customer Insight

Nomination
Rebuilding Lives

By AMVBBDO For Stroke Association

Customer Insight

Design


Award
Cleaning Up The Category: Alkimi Brand Creation

By Bulletproof For Challs International

Design

Nomination
Honey I'm Home Brand Design

By Lewis Moberly For IFFCO

Design

Nomination
Boost Winter Wallet

By Boost Power (part of OVO Retail) For Boost Power

Design

Nomination
The Lamborghini Lounge Pebble Beach

By Zest Design London For Automobili Lamborghini

Design

Nomination
Frank: Atom bank x Modern Toss – Shaking Up The Banking Industry

By Frank For Atom bank

Design

Digital


Award
NHS: We Are Returning Nurses

By MullenLowe Group UK For Health Education England & NHS England

Digital

Highly Commended
A Night Out-out Like No Other

By RAPP UK For Virgin Media

Digital

Nomination
Pufferr for New Bond Street Pawnbrokers

By Pufferr Ltd For New Bond Street Pawnbrokers

Digital

Nomination
Digital Campaign - rewardStyle x Mytheresa

By rewardStyle For Mytheresa

Digital

Nomination
Laying the foundations for a customer centric approach

By Merkle EMEA For Danone - Early Life Nutrition

Digital

Nomination
Digital Campaign - rewardStyle x Topshop

By rewardStyle For Topshop

Digital

Nomination
Getting Some? Get Tested

By 3 Monkeys Zeno For Hologic

Digital

Nomination
Don't be Shy and Promethean | The State of Technology in Education 2019/20

By Don't be Shy For Promethean

Digital

Nomination
Bookatable by TheFork - #HappyValendines

By CACI ltd For Bookatable by TheFork

Digital

Nomination
H vs M - Selling menswear via Fifa

By Zenith Media For H&M

Digital

Diversity and Inclusion Company of the Year


Award
Metropolitan Police Service - STRONG

By Tonic Agency Ltd For Metropolitan Police Service

Diversity and Inclusion Company of the Year

Highly Commended
WX: Removing the socio-economic barriers for a career in PR

By W For W

Diversity and Inclusion Company of the Year

Nomination
RAPP: Standing up for individuals

By RAPP UK

Diversity and Inclusion Company of the Year

Nomination
Snag Tights

By Snag Tights For Snag Tights

Diversity and Inclusion Company of the Year

Nomination
Diversity and Inclusion Company of the Year

By Momentum Worldwide For Momentum Worldwide

Diversity and Inclusion Company of the Year

Nomination
VAMP - Black British Culture Specialists

By VAMP SOCIAL LTD

Diversity and Inclusion Company of the Year

Nomination
AMVBBDO

By AMVBBDO

Diversity and Inclusion Company of the Year

Finance and Professional Services


Award
Do you want the bill, Sir?

By Zenith Media For NatWest

Finance and Professional Services

Highly Commended
Sustainability at the Core

By DigiPlex

Finance and Professional Services

Highly Commended
Mini-Blockbusters

By STACK For WeBuyAnyHome

Finance and Professional Services

Nomination
Both Sides

By Wunderman Thompson UK For HSBC

Finance and Professional Services

Nomination
Swans Flash Fabric: Helping Football Fans Get Home Safely

By Octagon For QBE

Finance and Professional Services

Nomination
The M-Word – It’s good to talk about money

By adamandeveddb For Lloyds Bank

Finance and Professional Services

Nomination
A Good Place with Skipton Building Society

By BJL For Skipton Building Society

Finance and Professional Services

FMCG


Award
From humiliation to high fashion

By Zenith Media For TENA

FMCG

Highly Commended
Doubling down on Performance - How Heineken adopted an ecommerce data-driven mindset and pulled more pints

By Dentsu R E D S T A R For Heineken

FMCG

Nomination
The Beezza: The First Pizza for Bees

By W For Papa John's

FMCG

Nomination
Coca-Cola – The Premier League: Where Everyone Plays

By M&C Saatchi Sport & Entertainment For Coca-Cola

FMCG

Nomination
Coca-Cola Full Force Zero Sugar Campaign

By Brand Culture For The Coca-Cola Company

FMCG

Nomination
Cleaning Up The Category: Alkimi Brand Creation

By Bulletproof For Challs International

FMCG

Nomination
BODYFORM: BANNED BUT NOT BEATEN

By Zenith Media For Bodyform

FMCG

Nomination
Guinness 232 Brew

By We Are Social For Diageo

FMCG

Nomination
Putting insight at the heart for Young's

By Total Media For Young's

FMCG

Grand Prix


Award
We Are Nurses. We are the NHS.

By MullenLowe Group UK For NHS England

Grand Prix

Healthcare and Pharma


Award
From humiliation to high fashion

By Zenith Media For TENA

Healthcare and Pharma

Highly Commended
BODYFORM: BANNED BUT NOT BEATEN

By Zenith Media For Bodyform

Healthcare and Pharma

Nomination
GSK revitalises the fortunes of Biotène

By GSK Consumer Health For GSK

Healthcare and Pharma

Nomination
NHS: We Are Returning Nurses

By MullenLowe Group UK For Health Education England & NHS England

Healthcare and Pharma

Long Term Marketing Strategy (3 Years or More)


Award
New Balance Football: From Product to Brand

By ZAK For New Balance Football

Long Term Marketing Strategy (3 Years or More)

Highly Commended
Energizer: International Promotions Strategy

By Brand Culture For Energizer

Long Term Marketing Strategy (3 Years or More)

Nomination
Don't be Shy and Promethean | Long Term Marketing Strategy

By Don't be Shy For Promethean

Long Term Marketing Strategy (3 Years or More)

Nomination
#ISeeMore – opening the younger generations’ eyes to the wonder of engineering

By Tin Man For The Institution of Engineering and Technology

Long Term Marketing Strategy (3 Years or More)

Nomination
The Doorman and the Duck

By AV Browne For Hastings Hotels

Long Term Marketing Strategy (3 Years or More)

Nomination
Cadbury Match & Win

By Elvis For Mondelez

Long Term Marketing Strategy (3 Years or More)

Nomination
The Smarter Approach

By Stein IAS For Trelleborg Marine & Infrastructure

Long Term Marketing Strategy (3 Years or More)

Nomination
How Fanta Built a Lasting Association with Halloween

By Movement For Fanta

Long Term Marketing Strategy (3 Years or More)

Nomination
Extreme & The Stable Company — Building an Industry Leader in Education Construction

By Extreme For The Stable Company

Long Term Marketing Strategy (3 Years or More)

Marketing Agency of the Year


Award
Marketing Agency of the Year

By Momentum Worldwide For Momentum Worldwide

Marketing Agency of the Year

Highly Commended
Tin Man

By Tin Man

Marketing Agency of the Year

Nomination