Andy Murray was appointed to the role of Chief Customer Officer for Asda in February 2016. Previously Walmart’s Senior Vice President of Creative and Customer Experience, Andy joined Asda with the aim of bringing a new dimension to the strategy; to overhaul the merchandising and value proposition and to transform the stores.
While at Walmart, Andy led the design of the new Walmart super centre prototypes and delivered a new advertising approach to bring an emotional connection back to the Walmart brand.
Prior to joining Walmart, Andy previously held a variety of senior marketing and technology roles with Hallmark and Procter & Gamble, as well as founding his own pioneering international shopper marketing agency, Saatchi & Saatchi X.
He also inspired and chaired the University of Arkansas Centre for Retailing Emerging Trends Conference, which is attended by executives of some of America’s leading companies. For the last 15 years, Andy has been a member of the Soderquist Centre for leadership and ethics’ advisory board.
Andy is also Chair of the Cambridge Institute for Sustainability Leadership, Natural Capital Impact Group, which is composed of companies who are aiming to measure and value their impact on natural capital (by diversity, soil and water).