Anna brings a broad range of senior marketing and management expertise from the branded apparel industry, having previously worked for numerous multinational brands across sportswear, footwear, and lingerie. Currently Anna works as the director of marketing across Northern Europe for Sloggi bodywear. She has been a key figurehead in repositioning the brand from an older audience to a younger demographic, with an all encompassing overhaul of the brand and product strategies. The business unit has consequently posted positive growth for several years consecutively.
She is particularly engaged in the challenges that traditional retail businesses face in response to changing marketplace dynamics and the sustainability movement.