Global Head of Downstream Marketing Communications

Carolyn McKeever is Shell’s Global Head of Downstream Marketing Communications. Her team are responsible for the communication strategies and creative executions for Shell’s multibillion-dollar Retail, Lubricants and New Energies businesses spanning 40+ markets globally.

She also leads the capability programme on Integrated Marketing Communications and is committed to maximising professional consistency and competence within Shell’s global and local marketing teams. Prior to working at Shell she was with Boots, Zurich and OgilvyOne.




Judging panel

Neema Shah

Head of Marketing

Lucas Bergmans

Brand Director

Rufus Radcliffe

Chief Marketing Officer & Director of Direct to Consumer

Vince Lawson

Global Brand Director
Fever Tree

Steve Challouma

Marketing Director
Birds Eye

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Mike Richards

Head of Marketing

Faye Harcourt

Executive Director of Marketing
BBFC (British Board of Film Classification)

Charlotte Emery

Global Brand and Marketing Manager
William Hill

Tariq Khan

Vice President of Consumer Experience
Coty Inc

Matthew Parker

Brand Marketing Director
Audible UK

Jae Hopkins

Sales and Marketing Director

Sophia Nadur

Marketing & Innovation Director, Advanced Mobility
BP plc

Carolyn McKeever

Global Head of Downstream Marketing Communications

Michelle Pagliarulo

Luxury Partnerships Director