David Byrne is the brand guy at Aviva.
Before becoming a ‘client’ he spent over twenty years in agencies, making sensible campaigns for big clients you’ve heard of; Ikea, BT, HSBC, McDonald’s, Clarks, BBC and fun campaigns for little clients that don’t exist anymore; School Disco, Serious Records, WhizzGo.
More recently he’s been consulting on brand strategy for big and small clients launching the successful threegraceslondon, 67 Pall Mall, the Utopian Hotel Collection and adidas Originals in the US market.
Last year he was part of the team that launched Aviva’s most successful ever insurance product, AvivaPlus into the UK market, attracting over 250,000 customers in the first year.
When not obsessing about the importance of distinctiveness over differentiation, he is a fairly competent part time carer of two kids and likes nothing better than to lock himself in a room with a turbo trainer and the sufferfest app.