Rufus joined McCann Erickson after graduating from Oxford with a degree in French and Arabic. After a further stint in the agency world at JWT, Rufus joined Channel 4 to help launch their brand-new digital entertainment channel, E4. Over the next decade, Rufus helped lead the further diversification of Channel 4’s digital portfolio with the launch of More4 and 4oD.
Rufus is currently ITV’s Chief Marketing Officer and Director of Direct to Consumer. He has led a transformation of all of ITV’s marketing and research activities. This has included a rebrand of the entire business, the first new channel launches for over 8 years and the launch of ITV Hub.
His responsibilities now include all of ITV’s direct to consumer activities, including interactive, gaming, live events, merchandise and all of ITV’s digital products including ITV Hub and ITV Hub+
Rufus has been Chairman of Freeview, is a director of BritBox SVOD UK and is a Trustee of the London Wildlife Trust, helping improve the capital’s bio-diversity.