Marketing & Innovation Director, Advanced Mobility
BP plc

At BP, Sophia is helping to create consumer-focused businesses that enable sustainable movement of people, goods, & services using EVs, CAVs, and related transport-linked tech platforms. The tech is cool – really cool - but she cares more about what the tech can enable to help democratise advanced mobility services and delight cities & citizens. Through focusing on understanding deeply met/unmet needs and then translating them into (branded) mobility products and services, she believes it will nudge more folks to adopt EVs and new transport modes. She sits on the AMU Leadership Team.

Before BP, she worked for 25+ years as a global marketer & innovator in the consumer goods & services industry across the globe (Coca-Cola, Mars, Kraft/Mondelez, Unilever). She also ran her own award-winning startup and even found time to qualify as a lawyer (both beneficial mid-life crises). She holds a Warwick MBA as well as degrees in science (McGill) and law (London).

Judging panel

Faye Harcourt

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Charlotte Emery

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Tariq Khan

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Matthew Parker

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Jae Hopkins

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Sophia Nadur

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Carolyn McKeever

Global Head of Downstream Marketing Communications
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Michelle Pagliarulo

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Neema Shah

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Lucas Bergmans

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Rufus Radcliffe

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Vince Lawson

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Steve Challouma

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Angela Jobson

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Mike Richards

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