Category Selection

Entries into the awards are report based and entrants are asked to write a report detailing their strategy/campaign. Once you have selected the categories you wish to enter have a look at the ‘writing your report’ section for what to include.  Please use the entry templates provided.

 

 

Diversity and Inclusion Company of the Year

This category will recognise those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as thought specific activities and initiatives.  Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

B2C Brand Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

B2B Brand Team of the Year

Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.

Emerging Brand of the Year

Discuss the history of the brand. Describe the brand’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted the
overall company.

Rising Star of the Year

In this category we want to give recognition to a talented
individual who has 3 years experience or less. In the entry
you could include evidence such as work ethic, client
management, new business wins or doing something
impactful that gives them the deserving title of Rising Star of
the Year.

Not for Profit

For work briefed and implemented for a charity or not for
profit organisations. Please supply the registered charity
number for the client within the accompanying report.

FMCG

For any FMCG business or organisation.

B2B

For any b2b sector organisation, service or individual project.

Public Sector

For any public sector organisation, service, government body, or individual project.

Mobile

This category will award the best mobile strategy or campaign that can demonstrate impressive results or engagement.

PR

This category will award the best PR strategy or campaign that can demonstrate impressive results or engagement.

B2B Integrated

For a strategy or campaign that has used at least three types
of media. You should be able to demonstrate impressive
results or engagement. This is your chance to showcase
innovation and creativity.

B2C Integrated

For a strategy or campaign that has used at least three types
of media. You should be able to demonstrate impressive
results or engagement. This is your chance to showcase
innovation and creativity.

Digital

For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes, etc.

Sponsorship

For a sponsorship strategy or campaign that can
demonstrate innovation and creativity whilst driving
impressive results, whether that be engagement numbers,
increase in sales or just a very effective activation that
achieved set objectives.

Social Media

For a social media strategy or campaign that can
demonstrate clear and concise results. It could include your
use of Facebook, Twitter, Linkedin, Blogs, etc.

Branded Content

This category will award a branded content strategy or
campaign that was innovative and creative and can clearly
show what was achieved - ROI, impact on the brand,
consumer attitudes, etc.

Best Brand Experience or Event

Effectiveness is key and the judges will be interested in
elements such as number of people attending, increase
in perception, change in customer attitudes, commercial
successes and any other evidence that can support the
entry.

Design

Judges will be awarding a design strategy or campaign
that can prove tangible results such as consumer attitudes,
increase in revenue, etc.

SEO

For an SEO strategy or campaign that resulted in impressive
results or engagement.

Programmatic

For a programmatic strategy or campaign that resulted in
impressive results or engagement.

Advertising

Judges will be looking for an advertising strategy or
campaign that can demonstrate results that fulfilled the set
objectives - for example, increase in revenue, consumer
attitudes, website traffic, etc.

Media Planning or Buying

For a media planning or buying strategy that can prove a
solid return against the set objectives.

Best Technology-led Innovation of the Year

Best Technology-led Innovation of the Year will showcase
how the technology strategy fits with the core brand values
and how the technology drove impressive results, tying into
the key business objectives.

New Product or Service Launch Strategy of the Year

This category will award the entrant who can demonstrate
an effective customer-led product or service launch. You
could touch on things such as challenges you overcame
and the postive results derived from your launch, impact
your launch had on customer perception, increase in loyalty,
sales, etc.

Re-brand or Re-launch Strategy of the Year

This category will award the entrant who can demonstrate
an effective customer-led re-brand or re-launch of the year.
You could touch on things such as challenges you overcame
and the postive results derived from your launch, impact
your launch had on customer perception, increase in loyalty,
sales, etc.

Long Term Marketing Strategy (3 Years or More)

Judges will be looking for a longer term marketing strategy
that can demonstrate successful results or metrics. Make
sure to follow the entry template and provide as much
evidence as possible.

Most Effective use of Data or Insights

Judges will be looking at how data and insights were
used to inform a smart strategy or campaign. You should
demonstrate elements such as segementation or targeting
to improve the end users experience with a brand, product
or service.

Brand Development or Extension of the Year

You should be able to demonstrate that your development
or extension of the brand was successful. You could
give insights into areas such as: barriers you overcame,
evidence of the success and impact it had on revenue,
customer perception. You may even want to demonstrate
cost effectiveness and how you applied learning from this
progression.

Customer Insight

The judges will want to see how you used data or analysis
to give insights into your customers. You may have used this
insight to come up with a new pricing structure or incentive,
how you communicated with your customers or how you
targeted them effectively. This category will go to an entrant
who can demonstrate they knew their customers on a much
deeper level and used this information to inform a smart
marketing execution.

Get started now!

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Download your entry template

Download your Agency/Team template

Download your Marketer template

Download your Diversity and Inclusion template

Download your Rising Star template