With over 20 years of marketing and advertising experience, Grace is Snap’s Chief Marketing Officer, enabling brands, creators, and developers around the world to connect with Snapchat’s 940+ million monthly users in meaningful and effective ways. She has led award-winning campaigns for iconic brands such as Pepsi, PlayStation, Crate&Barrel, Apple. Most recently, she led Spotify Advertising’s ‘Spreadbeats’ B2B campaign, which was one of the most awarded campaigns across multiple categories for consumer and business at One Show and Cannes, including a Grand Prix. Grace was also named on Adweek’s Top 50 Indispensable Business Leaders. Before joining Snap, she served as Head of Global Business Marketing for Spotify and Instagram across businesses and creators.

Grace has a master’s degree in Communications from Stanford University and resides in San Francisco, California with her husband, two children and cat.

Gino Abbate is a creative analyst turned marketing strategist, now leading Hilton’s largest and most complex region—spanning over 6,500 hotels across 31 countries and 25 distinctive brands. He began his career agency-side, eventually joining Publicis Worldwide, where he worked on global P&G brands such as Crest, Oral-B, and Tampax. Throughout his career, he has championed marketing effectiveness and has built capabilities in marketing mix modeling, creative impact, and audience insights that fuel brand growth and elevate consumer connections. He sees each initiative as an opportunity for meaningful impact - not just on marketing, but also in cultivating high performing teams.

After years in New York advertising agencies, "Grove" joined Comcast, just as the global pandemic hit, to build Xfinity's first in-house agency. With successfully outperforming all metrics for the agency plan over it's first 3 years and the rapid influx of new technologies like AI, Grove moved into a role to assist Comcast Marketers and Content Creators to leverage the best technologies to plan, develop, create, build, track, distribute and store more marketing, more easily, more quickly and more economically.

Currently, Rebeca is the Regional Marketing Director for Latin America & EMEA at Duolingo, where she leads comprehensive marketing efforts, including social media strategy, growth marketing, influencer campaigns, advertising and public relations. Her previous roles at Estée Lauder Companies and Avon Cosmetics involved developing digital media strategies, managing e-commerce platforms, and overseeing extensive communication teams.

Dan has 20 years of CPG brand management experience across leading food brands. In his current role, he leads Hershey's global brand strategy, innovation, licensing, partnerships, and marketing COE.

Liz Maglione is Vice President, Integrated Marketing Communications at Mattel, Inc. In her current role, Liz leads the Account and Project Management teams creating and delivering integrated brand campaigns across the Mattel portfolio; including: Barbie, Hot Wheels, UNO to name a few.

Liz began her career on the agency side before joining Mattel in 2007 as part of their in-house agency team, where she has brought a blend of strategic perspective and creative expertise to each of her roles and teams. She has been instrumental in leading, launching, relaunching and reigniting brands in partnership with an incredibly talented team. Her passion and commitment to great work has awarded her several advertising recognitions from an Effies to Clio and more.

Liz believes in the power of storytelling through advertising and our brand experiences, which is an important responsibility to empower future generations, especially young girls. Her most important job to date has been as mom to her curious-minded and tenacious daughter, which led Liz to being actively involved as an inaugural board member for the Parents at Mattel employee resource group and now serving as an executive sponsor.

Liz received a Bachelor of Science from Boston University and a Master of Business Administration from University of New Hampshire’s Whittemore School of Business.

Senior Marketing Leader | Brand and Marketplace Strategist | Consumer Experience Expert My career has been defined by a passion to connect brands with consumers through meaningful, innovative and premium experiences. From my earliest days as retail sales associate to my executive roles leading marketing and brand experience, I have made crafting exceptional experiences my mission. As a former NCAA athlete and manager of large corporate teams, I have a deep appreciation for teamwork and leadership and have dedicated myself to being great at both. 25 years at Nike and currently the head of marketing at Primark. The work we are doing at Primark US is to build perception for our brand and drive consumers and different audiences to want to participate with us in some way. There is a marketing spectrum from the transactional to the emotional. We are defining plans and strategies that look across that spectrum to determine the activations, channels, platforms, and messages, to capture hearts and minds. And, the activations, channels, platforms and messages to capture wallets.

Abigail Rickards is SVP, Chief Marketing Officer at Empire State Realty Trust, where she leads global branding, consumer marketing, public relations, and digital strategy for the NYC-focused REIT and the world-famous Empire State Building Observatory- ranked the #1 attraction in New York City by Tripadvisor travelers for four consecutive years. A force behind the Observatory’s cultural relevance and commercial success, Abigail has spearheaded high-profile, fan-focused activations with major entertainment brands and cultural icons that recently include HBO’s House of the Dragon, Lucasfilm’s Star Wars, Netflix’s Stranger Things, and Warner Bros.’ 20th anniversary celebration of Elf. These global moments have generated international recognition, expanded audiences across platforms, and reinforced the Observatory’s position as one of the world’s premier and modernized tourism destinations.

Sam Bonfig is Senior Director of Marketing at Dun & Bradstreet, where he leads Product Marketing, Market and Competitive Intelligence, and Analyst Relations. With more than a decade of experience across product marketing, communications, and go-to-market strategy, Sam shapes how Dun & Bradstreet positions its solutions and engages the market.

Nikhil brings a unique blend of marketing leadership & entrepreneurial experience, having built & scaled brands and ventures that drive measurable impact. He currently leads Digital Marketing at Unilever Food Solutions & has led campaigns recognized with The drum Awards & the B2B elevation awards. Previously he has held leadership roles at Unilever in Ecommerce business & was co-founder of a B2B Ecommerce platform.

A customer-first marketing leader, Becky Verhey is the Senior Director of Global Marketing at Tripadvisor. She empowers a talented team across Consumer Marketing, Product Marketing, Business Marketing, Social, Content & Media, consistently bridging brand and growth objectives through impactful, multi-channel strategies for both travelers and partners. With a proven track record at major players like Spotify and Edelman, as well as innovative startups, Becky brings a unique and impactful perspective to marketing. She holds a degree in both Communication and Sociology from Miami University and is based in New York City.

John Dotto – Senior Digital Marketing Executive & Team Leader John Dotto is a digital marketing leader with 25+ years of experience driving growth through high-performing teams. As SVP of Digital Marketing at U.S. Bank, John leads digital strategy, user experience, content, and personalization for usbank.com. Previously, as Managing Director at MUFG Union Bank, he rebuilt unionbank.com’s tech stack, launched PurePoint Financial’s digital marketing, and delivered multi-billion-dollar deposits through innovative acquisition strategies. During 10+ years at American Express, John scaled global teams in digital acquisition, product experience, and marketing, fostering agility and a test-and-learn culture. He holds an MBA in Marketing from Pace University and a BSBA from the University of Florida. Passionate about talent development and performance-driven culture, John pushes the boundaries of digital marketing to deliver measurable results.

Kristen D’Arcy was named True Religion’s first-ever CMO in 2023 and her success in helping drive the growth of the brand’s digital business earned her a promotion to CMO and Head of Digital in 2025 and she now also oversees True Religion’s e-commerce business. Celebrated for her innovative and disruptive approach to marketing, D’Arcy has been honored by Ad Age as one of the “Best Marketers Under 40” and a “Top Digital Marketer” and was named one of Business Insider’s “Top 25 Most Innovative CMOs” in 2025. At True Religion, D’Arcy has driven double-digit growth and resurgent consumer engagement through dynamic global campaigns that blend fashion, sports, music and culture. She’s forged partnerships with the NFL and NBA and spearheaded activations at the Super Bowl, NBA All-Star Game and Coachella. In addition, some of the music industry’s biggest names have starred in her groundbreaking campaigns. D’Arcy started her career at Tribal DDB and R/GA and has held senior brand positions at Ralph Lauren, Oscar de la Renta, Coty, AEO and Pacsun.

Gabriela Pupin is a Brazil-born, culture-focused marketing leader and Associate Director of Marketing at the Museum of Modern Art, where she leads all audience growth and brand strategy efforts across global and local audiences. Previously, she held strategic roles at Spotify and leading global agencies, contributing to campaigns that connect culture, creativity, and contemporary audiences. She brings a global perspective shaped by working across markets, with a deep interest in how brands show up meaningfully in the world.

Adam Herstig has worked with some of the biggest brands across key global markets as a partnership leader with compelling business development skills and a unique global perspective. Adam has a proven track record in building successful brands commercially. He has worked for and with Foot Locker, NIKE, adidas, Under Armour, Reebok, American Eagle, and Mitchell & Ness in various roles and functions.

As VP of Global Brand Marketing + Enterprise Development at Foot Locker, Adam reports directly to the CCO and oversees all key Global marketing initiatives across nearly 3,000 stores and 30+ countries, with P&L oversight. His marketing vision and execution directly influence all OMNI marketing touchpoints, from Media Strategy to Consumer Segmentation, Loyalty, Stores, and Digital Strategies. Adam’s cross-functional team and P&L oversight are extensive, and he is strategically in charge of positioning Foot Locker in an ownable lane that will allow maximum in-house and partner-supported growth. Adam was previously the VP of Marketing for Champs and Eastbay and oversaw a 2B dollar Champs business while strategically positioning Eastbay for acquisition.

Before Foot Locker INC, Adam reported directly to the CEO as the VP of marketing at Snipes - a global 400-door sneaker and lifestyle apparel retailer. Adam and his team were responsible for influencer management, content creation, events, social media, PR, and vendor relations, serving online and in-store marketing channels through full P&L oversight. During his tenure, marketing evolved to be more strategic and segmented, turning the Snipes brand more purpose-driven. Adam has facilitated value propositions with key vendors through creative and on-brand briefs/pitches to unlock co-op funds that drive online and offline profitability. Adam aims to lead with a consumer-first, culturally connected vision that aligns with Omni-channel strategies to steer marketing. His work with Snipes directly contributed to one of the most financially successful fiscal years for Snipes NA and the Deichmann Group. 

Ryan Sullivan is the Chief Marketing Officer of GoodRx. The leading platform for medication savings in the U.S., used by nearly 30 million consumers and over one million healthcare professionals annually. Ryan has been at GoodRx since 2020, most recently serving as Senior Vice President of Marketing and Monetization and previously as Vice President of Marketing, Analytics and Operations. Prior to GoodRx, he held various roles at Publicis Groupe’s performance marketing agency, Performics, from 2008 to 2020, including Chief Strategy Officer. Ryan began his career in technical marketing and retail channel sales consulting at Intel Corporation. Ryan holds a B.S. degree in Computer Science from The Pennsylvania State University.

Jonathan is a senior marketing and communications leader with deep adtech roots and a strong record helping high-profile brands and agencies navigate emerging advertising strategies and opportunities. At Citi, he leads strategic communications and engagement for large-scale transformation programs, shaping clear narratives across complex product, technology, and regulatory environments. His background includes global marketing leadership at Digital Turbine and AdColony, where he partnered with major advertisers and agencies to advance innovative mobile and programmatic campaigns.

Yannis Henrion is an award-winning creative director with over 12 years of experience in the luxury industry. With a strong affinity for culturally driven brands, his campaigns and creative strategies for Tiffany & Co, RIMOWA, Farfetch have demonstrated his ability to reimagine heritage houses and elevate contemporary brands to new heights.

Tom Zimmerman is the Sr Vice President of Business Marketing for Verizon Business, where he leads growth and base strategies across the Global Enterprise, Public Sector, and Business Markets segments. A seasoned technology executive, Tom oversees the development of insights-driven programs designed to enhance brand affinity, maximize customer retention, and drive sustainable revenue growth. Throughout his tenure at Verizon, he has held pivotal leadership roles, including VP of Revenue Operations, where his work on large-scale strategic initiatives earned him the Credo Award, the company’s highest internal honor. With a career spanning three decades—beginning in frontline customer care and advancing through senior sales and operations leadership—Tom is recognized for his ability to build collaborative teams and deliver high-impact business transformations.

Chad Mulder is a marketing leader who helps organizations reshape and activate brands to fuel growth during periods of significant change. His career spans consumer financial technology, consumer packaged goods, and B2B technology—from start-ups to Fortune 500 companies. As VP of Brand Strategy at Hewlett Packard Enterprise, he helps shape how the company shows up in the world through clear strategy and creative storytelling. Outside of work, he is the Executive Director of the Justice Film Festival and a self-described “guy who surfs but isn’t a real surfer” based in Santa Cruz, California.

As a seasoned Creative Leader and Brand Protector, Maureen oversees the intersection of marketing strategy and creative execution at H-E-B, a Texas-based grocery retailer consistently rated the top grocery store in the US by Dunhumby. As a multi-disciplinary leader, she oversees the strategic approval of all marketing creative, ensuring that every touchpoint resonates with purpose and precision. With a career defined by shepherding brands through evolving landscapes, Maureen acts as both a visionary and a protector—balancing the push for innovative storytelling with the discipline of brand preservation.

Jack has spent his career shaping some of the world’s most iconic food brands, and today, he’s leading the charge at Habit Burger & Grill as Chief Marketing Officer. Originally from the UK, Jack has spent more than a decade with Yum! Brands, including eight years at KFC UK&I, where he helped engineer one of the brand’s most successful business turnarounds by revitalizing the legendary “Finger Lickin’ Good” platform.

In early 2023, Jack made the leap across the pond to Southern California to take the helm at Habit, and he’s wasted no time shaking things up. Under his leadership, Habit has unveiled a bold new visual identity, launched viral campaigns, and earned top honors as the #1 Fast Casual Restaurant and #1 Burger for its Double Charburger.

Monique Elliott is Chief Brand and Communications Officer at Schneider Electric where she is responsible for all areas of brand management, global campaign development, creative marketing engagement, corporate communications, media relations, analyst relations, and employee communications. Monique brings 25 years of global experience in marketing, sales, commercial operations, ecommerce, and digital transformation across several industries for global, multi-billion-dollar enterprises.

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s largest non-alcoholic brewery. Katz oversees all marketing activities, including advertising and branding, communications, international, and e-commerce, with a focus on driving brand awareness and sales of Athletic Brewing’s award-winning brews.

I am senior marketing leader with deep experience building iconic consumer brands through bold strategy and breakthrough brand experiences. Throughout my career, I have led award-worthy campaigns spanning brand, innovation, and integrated activations that connect cultural insight with commercial impact. I currently lead marketing at Lindt, where I drive brand growth by turning consumer understanding into powerful, emotionally resonant brand moments. I am passionate about ideas that move people, elevate brands, and deliver measurable business results.

Mike Zeman is the Chief Marketing Officer at Life360, where he’s responsible for leading business and brand growth, globally. With more than 20 years of marketing leadership experience, Mike has held senior roles at iconic consumer brands including Netflix, Google, and Square, driving scalable marketing programs that connect products to purpose.

Pilar is a senior marketing leader with experience driving brand and business growth across iconic U.S. and global brands, including Yoplait, Pillsbury, and DISH Network. She currently serves as Brand Marketing Director at Target, where she leads the Holiday campaign.

Born into creative writing. Raised by the UK ad industry. Adopted by New York 22 years ago. Challenged daily as: Global Creative Director for all brand and social impact initiatives at Kenneth Cole. Founder and Editorial Chief of GuberJokes.com. Published humorist and book author. Dabbling stand-up comic. Failed short bio writer.

Billy Sanez is a global marketing leader focused on driving growth through data-driven strategy, digital transformation, and customer-centric innovation. As Global Marketing Director at SpotSee, he leads worldwide marketing, e-commerce, and inside sales initiatives across a diverse product portfolio and international distributor network. He has driven multiple product launches, commerce expansions, and AI-enabled marketing programs across global markets. Billy is known for blending practical commercial execution with forward-looking technology and analytics to deliver measurable business impact.

Carley Caldas is the Senior Vice President of Marketing & Creative at eos Products, where she leads brand strategy, creative, advertising, PR, social, and creator marketing for one of Gen Z’s most talked-about beauty and personal care brands. She has been honored with numerous awards, including Business Insider’s Rising Stars of Brand Marketing, Brand Innovators’ Women to Watch, Ad Age’s 40 Under 40, and most recently, Ad Age’s Brand Manager of the Year in 2024.

After over a decade on the Agency side, James moved to the Dark Side and has been at BP for over 13 years. One thing has remained consistent throughout his career, the desire to do best-in-class work that builds the Brand and the Business.

Esra is a seasoned marketing leader with over 15 years of experience building and growing brands across multiple industries and regions. Her background spans FMCG with iconic brands such as Unilever’s Home Care and Personal Care portfolios (including Dove, Lux, Axe, and Jif), Consumer Electronics with Samsung Galaxy mobile and wearables, and Automotive through premium mobility with Michelin. She brings deep expertise in brand strategy, integrated communication, and purpose-driven storytelling, shaped by working across diverse markets and cultures, while ensuring marketing excellence translates into long-term brand value and business performance.

Whitney Magnuson, Head of Brand & Activation at Zoom, is an award-winning global marketing executive known for inspiring diverse, distributed teams to deliver game-changing work with real business impact. She brings to her role both brand and performance marketing experience from her time at iconic brands like Google, IBM, Hilton, and Northwestern Mutual. Her expertise across both B2C and B2B environments has led to recognition by organizations such as Ad Age, Digiday, Brand Innovators, and the Advertising Research Foundation. Based in Dallas, Texas, Whitney enjoys traveling, fitness, foodie adventures, and spending time with her husband and their very spoiled cat, Cayman.

Cinzia Amadio is a senior marketing and growth executive in the luxury and experiential space, with long-standing experience serving the most discerning clientele there is: UHNWI. A "recovering engineer" turned marketer, she operates at the intersection of data, technology, and brand, building marketing strategies for audiences where precision, trust, and differentiation are critical.

Alexandra Fernandes is the Head of Marketing for the LA Galaxy, where she leads integrated campaigns and fan growth initiatives for one of Major League Soccer’s most iconic clubs. Her work centers on elevating the Galaxy’s brand presence, deepening community connections, and driving e-commerce sales. Before joining the Galaxy, she held various roles working across some of the world’s most influential tech platforms. At Meta, she led content strategy for Instagram, designing and launching content acquisition programs that accelerated product‑market fit for short‑form video. During her tenure at Google, Alexandra advised Film & TV studios on content strategies and negotiated content deals at YouTube. She also served as a Product Marketing Manager, where she led merchandising strategies that drove user acquisition and revenue growth for Google Play. She holds an MBA from UCLA Anderson and began her marketing career on the agency side in Toronto and London, building a foundation in brand strategy, digital marketing, and creative development for global clients.

Background & Experience Summary:

- Responsible for the insights, data & analytics and consumer experience across Mondelez International's $9B U.S. business

. - Leads development of new digital marketing capabilities and driving growth through licensing and retail experiences.

- Led the OREO bran team, focused on innovation, equity building & commercial delivery of approximately $2 billion U.S.

- Spent 3 years leading OREO globally, driving significant growth across developed and emerging markets through innovation, marketing excellence and building the brand's core foundation in markets including China, India and Brazil

Allison Varone is Head of Marketing at Campari America, a growing powerhouse group in the U.S. spirits market. A seasoned executive, leader and strategist, she has more than 20 years of experience driving growth, market share and profitability for both large and small brands. She joined Campari America in 2024 and previously served as Vice President of Channel and Customer Marketing, where she lead Campari America to some of its greatest partnerships and campaigns, including Negroni Week for Campari, SKYY Vodka for PRIDE, Courvoisier Bring Your Own Courvoisier campaign and Aperol as a sponsor of the U.S. Open and the official Spritz Partner at Coachella.

A lifelong car enthusiast whose career bridges automotive, technology, and culture, Iqbal will lead Cadillac F1’s global marketing strategy, overseeing brand development, fan engagement, and partnerships that will position the team as a bold, innovative, and fan-first entrant on the global stage. In addition to building and leading the marketing organization, he will be responsible for delivering a distinct and enduring brand identity for the Cadillac F1 team and helping define its position and voice within the U.S. motorsport and consumer marketplace.

Working closely with General Motors and TWG Motorsports, Iqbal will also help develop new ways for fans to experience the team, from interactive digital platforms to community-led storytelling and live events, with the goal of making Cadillac F1 a unifying force for American motorsport enthusiasts.

A seasoned marketing leader with more than a decade of experience, Iqbal joins Cadillac F1 after helping advance the automotive landscape across major technology platforms. Most recently, he led automotive strategy for TikTok, building the sector’s partnerships, products, and revenue into a nine-figure business. Before that, he served as Head of Global Automotive at Twitter (now X), where he developed the company’s OEM partnership strategy, go-to-market narratives, and product solutions tailored to the automotive sector.

Iqbal began his career in investment banking at J.P. Morgan before returning to his automotive roots with Audi of America (Volkswagen Group), where he spent seven years in leadership roles including Chief of Staff to the President. At Audi, he helped lead initiatives focused on electrification, digital retail, mobility services, and in-car innovation, shaping some of the brand’s earliest bets on the future of driving and customer experience.

Kim Chappell is the Chief Brand Officer of Bobbie. She joined the company in the co-founder’s San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 80’s. Under Kim’s leadership the brand has been recognized as a 3x recipient of Fast Co Brands That Matter, A 2024 Shorty Award for Best Small Brand, and has been named Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and Adweek Creative 100. She is a mom of three who lives in Austin, Texas.

Cheryl brings over 20 years Marketing expertise in high tech. across the marketing discipline with a focus on brand, demand and go-to-market strategies. With a focus on international marketing, Cheryl has worked in Canada, the US, the Netherlands and Japan. working with companies including IBM, Juniper Networks, Dun & Bradstreet and Calix. Cheryl is currently the Head of Corporate Brand at Quest Global where she leads a team of 12 to build the brand globally.