James Wheatcroft
James Wheatcroft
vice president marketing
Accor Northern Europe

Wheatcroft is leading the growth of Accor’s Northern European brands, responsible for delivering stand-out brand experiences, marketing and content. His brand portfolio includes Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis brands – across 1000+ hotels in 30 countries.

Wheatcroft has previously held various other senior positions both at Accor and with other independent agencies and consultancies. His clients included NHS, Novartis, Toshiba, Johnson & Johnson, Bupa, Elanco, Accor, Greene King and the Design Council.