Categories
Sector Marketing
For a strategy or campaign created for any organisation
working in the automotive and transport industry.
Any campaign or strategy for any financial or professional service including insurance, banking, accountancy, engineering etc.
For a strategy or campaign created for any B2B sector
organisation, service or project.
For work briefed and implemented for a charity or not for
profit organisations. Please supply the registered charity
number for the client within the accompanying report.
For a strategy or campaign created for any organisation in
the leisure and travel industry.
For a strategy or campaign created for any organisation in
the music and entertainment industry.
For a strategy or campaign created for any retail or
ecommerce business or organisation.
A campaign or strategy for any healthcare or pharma business or organisation.
For a campaign or strategy for any public sector organisation, service, government body, or individual project.
Disciplines
For a social media strategy or campaign that can demonstrate clear and concise results. It could include your use of Facebook, Twitter, Linkedin, Instagram, Tik Tok etc.
For a B2B strategy or campaign that has used at least
three types of media. You should be able to demonstrate
impressive results or engagement. This is your chance to
showcase innovation and creativity.
For a digital strategy or campaign that can demonstrate
tangible results e.g. website traffic, click through rates, page
views per visit and average time spent, changes in customer
attitudes, etc.
Effectiveness is key and the judges will be interested in
elements such as number of people attending, increase
in perception, change in customer attitudes, commercial
successes, transcendence to the digital space and any other
evidence that can support the entry.
For a sponsorship strategy or campaign that can
demonstrate innovation and creativity whilst driving
impressive results, whether that be engagement numbers,
increase in sales or just a very effective activation that
achieved set objectives.
The best design development for a product, campaign or advert. The judges will be looking for a clear demonstration of a solution that interpreted the client's objectives.
At The Drum, we believe that marketing can change the world. We want to give recognition to modern-day marketing that drives forward socially responsible marketing and brand purpose. Judges will be looking for campaigns that demonstrated real impact and creativity.
For a B2C strategy or campaign that has used at least
three types of media. You should be able to demonstrate
impressive results or engagement. This is your chance to
showcase innovation and creativity.
This category will award the best mobile strategy or
campaign that can demonstrate impressive results or
engagement.
This category will award the best PR strategy or campaign
that can demonstrate impressive results or engagement.
For an SEO strategy or campaign that resulted in impressive results and engagement.
Judges will be looking for an advertising strategy or campaign that can demonstrate results that fulfilled the set objectives - for example, increase in revenue, consumer attitudes, website traffic, etc.
For a media planning or buying strategy that can prove a
solid return against the set objectives.
This category will award a creative branded content strategy or campaign that can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, etc.
Other
Judges will be looking for a longer term marketing strategy that can demonstrate successful results or metrics. When completing your entry you must set out the long term goals under 'Objectives' outline how the goals have been broken down across a timeline under 'Strategy' and share the results (as far as you possibly can) so that the judges can measure the long term success.
This category will award the entrant who can demonstrate an
effective customer focused re-brand or re-launch of the year.
You could touch on things such as challenges you overcame
and the positive results derived from your launch, impact your
launch had on customer perception, increase in loyalty, sales,
etc.
This category will award the entrant who can demonstrate an
effective customer focused product or service launch. You
could touch on things such as challenges you overcame and
the positive results derived from your launch, impact your
launch had on customer perception, increase in loyalty, sales,
etc.
Best Technology-led Innovation of the Year will showcase how
the technology strategy fits with the core brand values and
how the technology returned impressive results, tying into the
key business objectives.
You should be able to demonstrate that your development or
extension of the brand was successful. You could give insights
into areas such as: barriers you overcame, evidence of the
success and impact it had on revenue, customer perception.
You may even want to demonstrate cost effectiveness and
how you applied learning from this progression.
This category will recognise and reward creative and innovative thinking/swift action, where a business can demonstrate a change in model/product to enhance experiences or in response to an external factor.
The judges will want to see how you used data or analysis
to give insights into your customers. You may have used this
insight to come up with a new pricing structure or incentive,
how you communicated with your customers or how you
targeted them effectively. This category will go to an entrant
who can demonstrate they knew their customers on a much
deeper level and used this information to inform a smart
marketing execution.
Judges will be looking at how data and insights were used to
inform a smart strategy or campaign. You should demonstrate
elements such as segmentation or targeting to improve the
end users experience with a brand, product or service.
This category celebrates brands that have shown outstanding results in a partnership or collaboration. You will need to clearly demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.
Overall Awards
In this category we want to give recognition to a talented
individual who has 3 years experience or less. In the entry
you could include evidence such as work ethic, client
management, new business wins or doing something
exceptional.
Discuss the history of the brand. Describe the brand’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company and brought the brand to the forefront of it's sector.
Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.
This award will recognise an agency who has demonstrated
excellence over the past year. Only companies entering other
categories in the awards may enter for Agency of the Year. Include details about your diversity and inclusivity progress over the past year.
Please provide examples of
1. Growth of revenues
2. Acquisition of clients
3. Success of campaigns
4. Testimonials from clients
You may also use other evidence such as new innovations,
internal changes or other specific achievements that
showcase the differences your agency has made over the
past year
Discuss the structure of the team. Describe the team’s
marketing activities over the past year. Demonstrate results
produced by these activities and how they impacted on the
overall company.
This category will recognise those who demonstrate the
strongest commitment to diversity and inclusion, both in
the day to day, as well as through specific activities and
initiatives. Judges will be looking for examples of activities
that have promoted the building of diverse teams, creation
of inclusive working environments or driving culture to
create marketing/products/services that are inclusive
of a diverse audience. We are looking to reward those
companies who are pushing boundaries and shaping their
own journeys.