Anna Bokyung Kim
Anna Bokyung Kim
regional marketing director
Carsome

As Carsome’s Regional Marketing Director, Anna Kim helms Carsome’s digital marketing, brand strategy and partnerships. Her role particularly focuses on strengthening the brand’s relationship with customers through engaging consumer-facing content initiatives.

Having spearheaded several of Carsome’s marketing teams for the past two years, specifically in performance and retail marketing, Anna has succeeded in growing their performance marketing acquisition rate by three-fold within just a year, and with the same cost. She was also instrumental in Carsome’s business expansion, which grew from 15 centers to a total of 36 inspection and experience centers.

With that, Anna continues her passion of growing brands with Carsome following nine years of industry experience within digital marketing, and brand advertising. Meanwhile, in her spare time, Anna is an advocate for the adoption of stray animals and hopes that many more will unite to rescue helpless animals off the streets.