Nishma Robb
Nishma Robb
director of brand & reputation marketing
Google UK

Nishma is this year's Chair of The Drum Awards for Marketing. 

Nishma is responsible for leading brand and reputation marketing for Google in the UK.

From the infamous Google Doodles, showing how Google’s products help you in your everyday life to helping businesses and individuals grow via free digital skills training and mentoring and promoting Google’s products and programmes to keep families safe online.

A storyteller at heart, Nishma is best described as a curious daydreamer with a piratical spirit with a firm belief in anything is possible!

She has led many of Google’s acclaimed projects and campaigns including 2020's Dear Local campaign, Partnership with Black Pound Day, Digital Garage, This is My YouTube, the Google Executive Summit, Brandcast, ThinkwithGoogle and Be Internet Legends.

Nishma started her Google career leading marketing the advertising products for large customers and transformed B2B large customer marketing. She created a new approach to industry relationships and storytelling the magic of Search and YouTube for marketers. Working closely with a large group of cross-functional teams and senior stakeholders is core to the job!

Nishma is a passionate and tireless activist for equality. She mentors young diverse talent in the marketing and creative industry and lends her time and support to groups such as MEFA (MediaForAll) who are pushing for change in the UK’s media and advertising industry. She also founded with The Dots a programme to support the progression of diverse talent - Fast Track 50.

Nishma is proud to be a Fellow of the Marketing Society. Her accolades include listed in the Top 100 marketers (2020) in Campaign, Marketing Week and Creative Review, Ad Age’s Woman to Watch, Europe (2018), Campaign A-List (2017, 2018 and 2019), Drum Digerati, and was recognised in the Hospital Group’s h100 list as one of the most influential and innovative people in the UK’s creative industry.

Nishma’s greatest achievement is being a mother to her amazing twins and when she’s not looking after her twins or at work, you’ll find her in sparkly shoes dancing in the sun or under the stars!