Pardeep is Marketing Manager at Hearst UK. Her role sits within the Business Marketing team, where she is responsible for driving the strategy and delivery of brand building and insight led marketing campaigns to commercial audiences.
Pardeep also has over 10 years of consumer marketing experience and prior to her role at Hearst, a large stint of Pardeep’s career (eight years) was at Reach plc. Here she led and delivered marketing and commercial campaigns across Reach’s national portfolio, for brands which included the Daily Mirror and OK! magazine. Pardeep also led the marketing launch for the local news aggregating website, inyourarea.co.uk and had a one-year secondment to lead the marketing strategy for the publisher’s Irish brands too.
Outside of her day job, Pardeep is a Role Model (mentor) and committee member of Media for All, whose aim is to help ethnic minority and under-represented groups thrive in media – a topic which sits very close to Pardeep’s heart.
Pardeep was also a mentor for the 2020 Media Trust programme, who also aim to provide guidance to help under-represented communities and young people get a better understanding of the media landscape.