Erin is head of brands and partnerships at MARV, the production company behind the Kingsman universe, Kick Ass, Rocketman and others. She oversees brand development, creative licensing, marketing, product development and partnerships for new releases and films in development.
Prior to MARV Erin was head of digital for the global brand and franchise team at Warner Bros, dividing her time between London and LA to oversee Harry Potter and Fantastic Beasts global platforms, work with studio divisions on new licensing projects, bring data and interactive content strategies to franchise management, and helped build a new membership platform for millions of fans.
Starting her career at the BBC, Erin trained in brand planning across BBC Online and ran programs for interactive content in Drama, Entertainment, Natural History Unit and News. Before defecting to the commercial world she was part of the BBC’s first VR/ AR research group, and mixed reality storytelling remains a passion.
Erin consumes films and television shows at a slightly alarming rate and collects early works in American Literature. She is excited by content that has something to say and brand marketing that helps drive change at a cultural level. She enjoys bringing franchises to new audiences and finding clever ways to help fans get more from the stories they love. She is a member of OK Mentor’s Advisory Network for women 18-24.