Alicia Grimes-Gibson is Marketing Director, Fragrance for the Shiseido Group UK. Her responsibilities cover Dolce & Gabbana Beauty, Issey Miyake, Narciso Rodriguez and Elie Saab fragrances. She has spent the last 15 years of her career working across different marketing roles in premium beauty, retail, corporate gifting, hotel amenities and spas; including a stint as a freelance beauty writer for her local newspaper.
When she is not immersed in the world of marketing, Alicia is also a supporter of the industry charity, Look Good Feel Better. Having raised money through numerous initiatives over the years, in 2019 she took on and nailed the Ultra Challenge: a 100km walk in 24hours; finishing in the top 100 females, which she counts as one of her proudest achievements.
Alicia could not be herself without good wine, champagne, family, friends, daily exercise, a sense of humour and of course, a good professional or personal challenge.