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Just select the categories you'd like to enter and click 'Next'. Log in or create your account, get started on your submission and upload your supporting materials. Once you've created your entry you can come back and complete it later. Once complete and you have uploaded all your supporting material, click submit and your entry is ready to be reviewed by our judging panel.
The APAC jury for The Drum Awards for Marketing will gather to review all the entries after the final deadline of March 23 2023.
Choose your categories for the best marketing strategy created in a business sector, the most brilliant use of a channel or discipline or special categories for inspiring outcomes.
Marketing Strategy for…
Description
For a strategy or campaign created for any organisation in the food and beverage industry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward campaigns and strategies created for any CPG business or organisation.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any retail business or organisation.
Criteria
Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a campaign or strategy for any public sector organisation, service, government body, or individual project.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any healthcare or pharma business
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward the best consumer campaigns or strategies.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
A campaign or strategy for any sports organisation
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward effective campaigns in the culture sector, e.g theatre, literature, music
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any organisation in the travel and tourism industry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any organisation in the entertainment industry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
A campaign or strategy for any organisation in the fashion and beauty industry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
Any campaign or strategy for any financial services including insurance, banking, accountancy, engineering etc.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any organisation working in the automotive and transport industry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward effective campaigns or strategies in the energy or industry sector.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Brilliant Use of…
Description
Judges will be looking for an advertising strategy or campaign that can demonstrate results that fulfilled the set objectives - for example, an increase in revenue, consumer attitudes, website traffic, etc.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward the best media campaign or strategy. This can include TV, OOH, Print, Online, etc, and can be a single media or integrated campaign.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will look at the best creative ideas in a campaign or strategy
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will award the best PR strategy or campaign that can demonstrate impressive results or engagement.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
The best design development for a product, campaign or advert. The judges will be looking for a clear demonstration of a solution that interpreted the client's objectives.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy or campaign created for any B2B sector organisation, service or project.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will award a content strategy or campaign that can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, etc.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a social media strategy or campaign that can demonstrate clear and concise results. It could include your use of Facebook, Twitter, Linkedin, Instagram, Tik Tok etc.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward the best experience campaigns. Effectiveness is key and the judges will be interested in elements such as the number of people attending, increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and any other evidence that can support the entry.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward campaigns and strategies with the best use of technology as an enabler.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a search strategy or campaign that resulted in impressive results and engagement.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will recognise campaigns and strategies that were driven by data and insights. You should demonstrate elements such as segmentation or targeting to improve the end users' experience with a brand, product or service.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will recognise campaigns and strategies focussing on the metaverse.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Inspiring Examples of…
Description
This category will reward the best use of innovation in a campaign or strategy.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will recognise the best stunt or campaign that created change or brought attention to an issue.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
At The Drum, we believe that marketing can change the world. We want to give recognition to modern-day marketing that drives forward socially responsible marketing and brand purpose. Judges will be looking for campaigns that demonstrated real impact and creativity.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will award the entrant who can demonstrate an effective customer-focused re-brand or re-launch of the year. You could touch on things such as challenges you overcame and the positive results derived from your launch, the impact your launch had on customer perception, the increase in loyalty, sales, etc.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category celebrates a successful partnership or collaboration. You will need to clearly demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
Best Technology-led Innovation will showcase how the technology strategy fits with the core brand values and how the technology returned impressive results, tying into the key business objectives.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
This category will reward creative and innovative thinking/swift action, where a business can demonstrate a change in model/product to enhance experiences or in response to an external factor.
Criteria
Judges will review entries based on the following criteria: innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: objectives, strategy, and results and address any specific key points stated in the category description.
Entries must have been live to market at some point between April 2022 and April 2023. Entries do not have to be created within this timescale.
Description
For a strategy/campaign produced for the public sector/charity or a not-for-profit organisation
Most Effective People
This research-based category will be decided by reader nominations and The Drum's own editorial analysis. We will announce those marketers in the running before the show with the ultimate winner announced on the day.
The Future Leader Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow. Future Leaders must have worked in the industry for three years or less (as of January 2023) and be someone who has made significant progress in an important area for your business.
Does your team have what it takes to win Agency Team of the year? Judges will be looking at the structure of the team, the team’s marketing activities over the past year and the results produced by these activities showing how they impacted the overall company.
Does your team have what it takes to win Brand Team of the year? Judges will be looking at the structure of the team, the team’s marketing activities over the past year and the results produced by these activities showing how they impacted the overall company.
This category will recognise an individual in your agency who has demonstrated brilliant thinking, innovation, and leadership to accelerate their business, building value for shareholders, clients, and employees.
Who has showcased a clear contribution to the industry insight and opinion, through fresh thinking, top-notch analysis, and creativity.
Most Effective Companies
This research-based category will be decided by reader nominations and The Drum's own editorial analysis. We will announce those brands in the running before the show with the winner announced on the day.
Our research-based category will be primarily based on award-winning entries from each Marketing Awards show alongside industry peer nominations which allow the best and brightest Agencies to be recommended.