Simeon Bird
Chief marketing officer
Mars Petcare (Linnaeus)
Simeon has over 25 years’ UK and international experience driving growth for major brands across a range of sectors including FMCG, toys & games, mobile, TV, broadband, pet healthcare.
Starting his career as a brand manager at Cadbury’s in Argentina, Simeon then to Hasbro in the UK, followed by Twinings and then a year out for a full-time MBA at the University of Bath.
After this Simeon moved into the world of tech joining Orange to lead the proposition teams, over time taking on the T-Mobile brand too. Simeon was a senior member of the core team that launched EE in 2012, leading marketing strategy and propositions for the new brand.
Simeon then took over EE’s broadband & TV business unit, turning around an underperforming operation from loss to profit and worst customer NPS in the UK to best. Following the BT acquisition Simeon became Marketing Director for BT’s £6bn UK business division running brand strategy, digital marketing, ATL and BTL campaigns.
Simeon is currently Chief Marketing Officer at Mars Petcare's UK veterinary health business unit, Linnaeus, leading the creation of a digital first customer experience.