A global CMO and transformation architect, Nicole German is the Global CMO of HSBC’s Corporate & Institutional Bank, one of the world’s largest international banks. She has led global marketing and digital teams at leading brands including Scotiabank/Tangerine, LinkedIn and SAP, delivering high-impact, insight-led work that fuses technology, creativity and humanity to move brands, markets and people. Nicole is also a dedicated youth mental-health advocate through Kids Help Phone and The Maddie Project, bringing purpose and impact to communities around the world.

Yann Le Bozec joined Crocs as Marketing Director in January 2020 for the EMEA region before extending his scope to LATAM, India and Global Distributor Marketing Lead. Yann has been instrumental in developing award-winning campaigns and steering the brand towards building collaborations that resonate with the consumers in the region. After serving in the role of Marketing VP for Crocs ROW region and Hey Dude International, Yann is now Crocs Vice President – Head of International Marketing, where he leads the International (non-US) Marketing team.

Yann has 15 years of experience in the marketing industry. Prior to joining Crocs Inc., Yann worked at Calvin Klein where he built the newly created EMEA Product Marketing department. Yann lead the Marketing & Communications teams at Tommy Hilfiger for the MEA Distributor business. He has also held positions at Chalhoub Group in Dubai, LVMH’s Le Bon Marché and Saint Laurent in Paris. Yann studied at Shanghai Jiao Tong University and obtained a Master of Science in Management from EDHEC Business School (France).

I lead marketing across EMEA and Canada for the fintech business 'Square'. Prior to Square I led UK Marketing for Yahoo and then LADbible Group. I have worked in both consumer and B2B roles, across a number of disciplines within MarComms.

Shyam Sunder has rich experience in building brands across categories and markets.

Shyam currently consults multiple businesses including Travel Tech, Sports and Marketing services.

Shyam is an Executive Member of the Marketing Society, Judge/Jury at multiple awards including Drum, speaks at leading marketing and advertising forums and institutes, and is listed in the Top Marketers in GCC by Gulf Marketing Review, the Top 10 Clients by the B&W Report and in the VMF Power List.

Harry leads Marketing Strategy and Effectiveness at Sage - working out how much to spend on marketing, how it should be spent and whether it worked. He is very passionate about B2B marketing and sales effectiveness (which he writes a column about for The Drum), almost as passionate as he is about climbing - which he can bore about for days.

Meenal Varsani is Head of Marketing, Loyalty & Customer Engagement at Heathrow, shaping customer-focused strategies that connect millions of travellers each year across brand, digital, CRM, social media and customer experience. With over 20 years' experience across travel, entertainment and publishing, she leads multi-functional teams to deliver strategic marketing initiatives that blend creativity, data and technology to enhance customer journeys and drive commercial growth.

Melhem Najm is the Regional Chief Marketing Officer at Stellantis, leading brand marketing, digital transformation, e-commerce, and AI-driven innovation across 15 iconic automotive brands in 84 markets — including Alfa Romeo, Jeep, Fiat, Peugeot, Dodge, Citroën, and Ram.

With over two decades of international experience, Melhem has built a reputation for integrating creativity, data, and technology to drive sustainable growth and award-winning marketing performance. His leadership has been recognized through more than 100 global and regional industry awards, including Cannes Lions, D&AD, The One Show, LIA, and The New York Festivals.

A former data analyst turned CMO, Melhem champions a data-informed creative philosophy — believing that great marketing is both art and science. Prior to Stellantis, he held senior positions across the Middle East, Africa, and Eastern Europe, spearheading marketing innovation and cross-market brand strategy.

A commercial marketing leader with 20+ years in FMCG, delivering category leading growth for some of the UK’s most loved brands from Mr. Kipling and Cadbury Mini Rolls to Lotus Bakeries’ healthy snacking portfolio including BEAR, nakd. TREK, Kiddylicious, and Peter’s Yard. Renowned for brand transformation and pioneering innovation, I’m proud to have worked not only with iconic brands but with incredible teams. Guided by Marty Neumeier’s belief that “People don’t just buy brands, they join them,” I see marketing as a powerful, emotive force that connects consumers and drives measurable business impact. As the industry evolves at pace, I’m looking forward to the challenge of keeping brands fresh, relevant, and transformative.

Kim currently leads the global business marketing team at Revolut, where she is responsible for building the strategy, programmes, and ops to grow brand awareness and customer acquisition among SMBs and enterprises.

With extensive experience across B2B tech and media in five countries, she has held senior marketing roles in at Meta, Dropbox, Workday, and Dell, spanning demand generation, integrated campaigns, and lifecycle marketing. Kim is passionate about data-driven, customer-centric marketing and creating B2B campaigns that feel like B2C -- delivering both commercial impact and lasting brand value.

Francesco Federico is the Chief Marketing Officer at S&P Global, where he leads global marketing strategy and the company’s transformation agenda across brand, digital, and AI-enabled capabilities. His career spans senior leadership roles at organisations including Microsoft and Sky, specialising in the intersection of marketing, technology, and data-driven innovation. He is the author of The Agentic CMO and writes Chronicles of Change, a widely read newsletter analysing the impact of AI on business transformation. Francesco is also an active speaker and industry contributor, advising companies on the future of marketing in the age of intelligent systems.

Vishal is a Digital Marketing Director at Franklin Templeton Investments, leading social and digital strategies across EMEA. With over 15 years of experience, he has shaped marketing transformations for global brands, leveraging data-driven insights and innovative technologies to deliver impactful results.

Consumer, Customer and Planet centric marketing leader. Experienced in leadership roles in Private Equity as well as blue-chip companies like Unilever and Philips, bringing the best of two worlds together. Proven track record of growing passionate teams and purposeful premium brands. Brings creative and executional excellence to brand crafting, coupled with award-winning campaigns.

Meredith Kelly is the Global Head of Marketing for Škoda Auto, where she leads the brand’s worldwide marketing strategy and communications across more than 70 markets. A native of South Africa, she brings 25 years of international marketing experience, including a decade within the Volkswagen Group. Recognized for her leadership and innovative approach, Meredith was named to the 2024 Forbes Entrepreneurial CMO 50 list.

Caroline is the Group Director of Growth Marketing for Oracle Red Bull Racing and Visa Cash App Racing Bulls Formula One Teams. She leads a large team managing the end-to-end growth marketing strategy for the Teams’ global fanbases, which includes the ownership of owned channels including CRM and loyalty propositions, Ecommerce, web platforms, physical and digital fan acquisition events, Esports and Sim Racing Teams and digital product innovations such as NFTs, fan tokens and development of web3 experiences.

A passionate creative - with a background that spans design, digital, websites, and content creation, all of which have shaped how I build brands that connect and cut through. Starting my career in the creative space, I moved through roles in paid media, social, and strategy before taking on senior leadership positions. My passion lies in building culturally relevant campaigns that bring brand and audience closer together through bold storytelling and smart execution.

Matteo Cuelli is a global marketing leader with 20+ years shaping premium, lifestyle and luxury brands. His career spans P&G, L’Oréal, Safilo, Geox and Swarovski, leading transformations, high-impact campaigns and culturally resonant collaborations. He has built brand desirability and business growth across markets worldwide.

As Head of Restaurant Marketing for Nando’s, Abbie looks after everything related to the customer experience and marketing within restaurants. Previously, she headed up the Grocery channel for the brand, and before Nando’s, Abbie pioneered plant-based within the coffee channel at market-leader, Alpro. Her love-affair with marketing began as an ever-enthusiastic graduate in a creative agency.

Keval Shah is the Head of Direct to Consumer (Ecommerce) at Beko plc, where he leads the ecommerce function with a focus on delivering best-in-class digital customer experiences. He is responsible for managing a team of ecommerce specialists and driving performance across a wide array of digital and marketing channels to drive sales and profit. Keval brings over 20 years of experience in ecommerce, digital strategy, performance marketing, and brand marketing, with a strong client-side background spanning sectors including retail, gambling, and consumer goods. His career includes roles in digital and ecommerce management at recognised brands, shaping integrated online strategies that align commercial and brand objectives.

In the past, I've worked in a variety of customer insight, performance marketing and digital roles across Financial Services and Gaming industries. For the last 8 years, I've been part of the Booking Holdings Group, working initially in Marketing Innovation for our Car Rental vertical, and more recently working across marketing channels to develop clear and impactful Go-to-Market plans across our key business priorities.

Tatiana-Vivienne Jouanneau is a Global profit brand builder with 20+ years of experience driving billion-dollar brands across FMCG, beauty, health, consumer electronics, and entertainment. Having worked across 80+ international markets and lived in 20 countries, she believes in building brands with head, heart, and hands. Her career spans leadership roles at Procter & Gamble, Berkshire Hathaway, Logitech, and Allwyn. A seven-time Cannes Lions winner, Global Woman to Watch, and CMO Council Europe Board Advisor, Tatiana-Vivienne is an active member of the International Advertising Association (Swiss Chapter) and a mentor to women within the International Olympic Committee.

I’m a commercial marketing leader with 25+ years’ experience across Healthcare and CPG, and currently EMEA Director of Strategy & Integrated Marketing Communications at Johnson & Johnson MedTech. I’ve built and scaled flagship healthcare and consumer brands including ACUVUE contact lenses, Listerine, Cow & Gate and Aptamil, delivering relaunches, omni‑channel campaigns and commercial turnarounds. I combine creative brand‑building with P&L‑led commercial rigour, leading cross‑functional teams to translate strategy into measurable sales growth and efficiency gains. I bring that pragmatic, results‑focused lens to judging — assessing entries for insight, execution and demonstrable business impact.

I’m a Global marketing leader and commercial strategist with a 15+ year record of mixing art, culture, and commerce. Currently, I’m EMEA Marketing Director at Fender, the world's #1 guitar, bass, amp, and music lifestyle brand. Before this, I had the privilege of leading Budweiser across Europe, steering the largest alcohol product in the world.

Manchester raised, London living. With 25 years experience in hospitality. Taking wagamama from 3-68 restaurants, fractional CMO for 9 years with brands including Sticks'n'Sushi, Tortilla, Pizza Union and Vapiano. And now, since 2020, Global Marketing Director, Vapiano working closely with 30 franchise partners.

Results-driven marketing professional with 20 years of experience in the food & beverage and tech industries across local, regional, and global roles. Skilled in strategy development, brand communication, media, activation, and innovation. Passionate about building customer-centric brands through cross-functional collaboration, with a strong focus on driving growth and delivering impactful results.

Virginia has led the management of well-known consumer brands in UK and Global in a number of sectors including Aviva, Mars and Nuffield Health. She began her career in creative agencies before making the switch 'client side' 18 years ago. She now leads marketing at First Bus, one of the UK's leading bus operators who transport more than 1.5 million passengers a day.

With over 25 years marketing experience previously in hospitality and sports retail. I've been with the Co-op now for over 12 years and have experience in both food retail and funeralcare. My role as Marketing Lead - I'm responsible for leading on campaign activity across all paid, owned and earned media, lead on marketing strategy and have vast experience working with branding & creative, media, digital marketing agencies.

Currently running the marketing and digital functions across multiple outdoor brands within the JD Outdoor portfolio, including GO Outdoors, Blacks, Millets and Naylors. Covering all aspects of brand, store and performance marketing and digital trading A comprehensive background in retail gained through roles in both retail management, visual merchandising, Marketing and digital across Marks and Spencer and Matalan.

Brand marketer with extensive international experience (United Kingdom, Asia, Middle East, Africa) on brand building and innovation. Currently leading Nutella brand in the UK&I.

I've been at schuh since i finished university, for 14 years! I've started in store and ended up forging a career in Marketing via CX and working on EU expansion projects along the way. 

I lead a dynamic team of marketeers working with the global brands we do business with. I also get to drive forward schuh's social impact strategy engaging customers and internal teams in our mission.

I'm really big on brands and business that create value for society

Gözde is a seasoned marketing executive with 17+ years of experience leading iconic brands like Coca-Cola and Absolut in her region. Known for turning strategy into measurable business growth, she has spearheaded award-winning campaigns across different beverages and lifestyle categories. Currently the Head of Marketing Strategy & Effectiveness at Pernod Ricard Türkiye, Gözde drives data-led marketing transformation while mentoring the next generation of brand leaders.

Diana leads Taimi’s brand strategy, organic growth, PR, partnerships, and community engagement at the intersection of culture, technology, and inclusivity.

She has a proven track record of driving measurable growth through integrated, culture-led initiatives. Under her leadership, Taimi’s brand presence has grown to one of the most downloaded dating apps in the US gaining over 250M+ organic impressions per quarter, solidifying its position as one of the most recognized LGBTQ+ dating apps.

Over the past 6 years, Diana has executed 70+ global brand partnerships and collaborations with some of the world’s most influential artists, platforms, and entertainment brands — including Katy Perry, Doja Cat, Todrick Hall, and integrations in TV series across Netflix, Amazon Prime, Apple TV, and Showtime.

Beyond entertainment, she has forged meaningful partnerships with leading nonprofit organizations such as The Trevor Project, GLAAD, and numerous global Pride events

I am a marketing leader in the games industry with 18 years of experience in various disciplines (brand strategy, PR, media, direct) across both agencies and in-house across a wide range of industry verticals.

For the past 12 years, I have been dedicated to the video game industry. I'm now VP Marketing at SEGA, heading up media, product marketing, communications, events, creative and CRM. Brands include Sonic The Hedgehog, Football Manager, Total War among many others. I previously managed the major Fallout and DOOM IPs for EMEA + APAC at Bethesda Softworks.

Outside of work, you'll find me in the mountains and/or indoor slopes on a snowboard or producing electronic music.

From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Comms team, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?

Chris Doe is UK Marketing & Innovation Director at Pilgrim's Europe, responsible for a £350m portfolio including Richmond, Fridge Raiders and Mattessons. He has led a significant Marketing transformation at Pilgrim's, delivering 75% Revenue growth since 2019 through category expansion, brand repositioning and the embedding of a performance-driven Marketing culture. Chris brings 15 years' FMCG experience from General Mills, Nomad Foods and Burton's Biscuit Co, with a proven track record in brand revitalization and commercial impact.

Brand & Marketing leader at Travelodge with over 15 years experience across retail, hospitality, travel for some of the UK’s best-known brands.

Award-winning marketing leader with 16+ years of global experience driving brand growth and cultural relevance across EMEA, LATAM, and Asia. Known for bold strategies, creative excellence, and breakthrough innovation, I’ve built brand purpose, led digital-first campaigns, and forged high-impact partnerships that inspire action.

Patrik Hansson began his career in Procter & Gamble before starting at Arlafoods 15 years ago. He is now the CMO where he oversees a team of +1000 people across marketing and Innovation. He is responsible for leading the Global Brands, the in-house agency, the organization’s marketing excellence function and its R&D/Innovation department.

Eileen Hanna Yague is a seasoned marketing leader currently heading Marketing for Northern Europe at General Mills, where she drives growth and brand strategy across iconic consumer brands including Häagen-Dazs, Old El Paso, Green Giant, and Nature Valley. Previously, she spent 17 impactful years at Diageo, leading multiple award-winning global campaigns across spirits portfolios while championing inclusive, progressive marketing. Eileen is passionate about building high-performance teams, creating meaningful creative work, and connecting brands with consumers in ways that truly matter. With experience spanning multiple continents and categories, she blends strategic vision with a strong commitment to purpose-driven leadership.

Marketing leader with over 12 years of experience in Global, Regional and Local roles across Foods, Beverages, Personal Care and Homecare at blue-chip FMCG companies including Mars, Kellogg's, Unilever and P&G. Experience in Core & Masterbrand, ATL and BTL comms development, launching a new brand, packaging and product innovation, shopper marketing, digital & eCommerce and gifting, with increasing levels of team leadership and responsibility. Currently UK Senior Marketing Manager at Mars.

Proud to lead the marketing organisation across Europe, the Middle East and Africa for Marriott Bonvoy - a portfolio of more than 30 hotel brands and travel programme which connects travellers with the people, places and passions they love. With over 15 years' experience in marketing across travel and hospitality sectors, and a never-ending enthusiasm for the amazing marketing brands deliver.

Began career in Australia and has since held leadership roles across China, the United States, Russia (RUCIS region), and the United Kingdom. For the past 17 years, have worked for Reckitt spanning local, regional, and global responsibilities across marketing and innovation functions - previously served as General Manager Eastern Europe Expansion before joining the Northern European business as Marketing Director, a role I have held for the last three years.

As Marketing and Ecommerce Director at FatFace,, Keely Stocker is responsible for developing and leading innovative paid & organic marketing strategies, brand campaigns, and concepts across UK, Ireland and US markets alongside driving the commercial performance and development of FatFace.com.

An expert in customer engagement, she is responsible for overhauling and executing a clear multichannel content strategy to drive customer acquisition and retention as well as build a highly engaged and fast-growing community of brand advocates that align with the FatFace brand DNA and values.

Previous to FatFace, Keely spent over 14 years as a fashion and retail journalist, including four years as editor of fashion trade title Drapers.

I have extensive experience in global marketing and digital strategy, with a career spanning leadership roles in brand growth, marketing and digital transformation. Over the years, I’ve worked across major retail and consumer brands, driving innovation in e-commerce, data-driven marketing, and omnichannel experiences. Currently, I am the Director of Marketing and Brand at Boots - the No1 Health & Beauty retailer, where I lead marketing and brand strategy, brand campaigns, and creative integration to deliver impactful customer experiences.

A Chief Marketing Officer and senior leader, focused on top-line growth, with over 20 years’ experience working at board level in the technical professional services sector. Responsible for developing and driving global brand and marketing strategy, and fostering strong client relationships and driving enhanced client experience to drive growth.

Andrey is a senior marketing and innovation leader with 20 years’ experience scaling brands and categories for FTSE multinationals including Premier Foods and Diageo. As Global Marketing & Innovation Director, he leads end-to-end brand and innovation strategy and delivery across multiple international markets. His work spans award-winning innovation launches, portfolio transformation, and margin-led growth, underpinned by a strong belief in insight-led creativity and brilliant execution.

Marketing leader with extensive experience building and elevating premium lifestyle brands across global DTC, wholesale, and licensed retail channels. Brings a rare mix of creative instinct, strategic thinking, and operational rigour. Known for crafting retail environments that drive traffic, deepen engagement, and deliver measurable commercial results. Proven expertise in shaping brand storytelling, delivering impactful omni-channel campaigns, and leading teams across Europe and globally. Brand experience includes Gucci, Ted Baker, Monica Vinader, Jaeger, Ellesse, Kickers, Boxfresh, Fitflop, G-Shock, Inspired Education and Cargill, a B2B food market leader.

Sujit Jasani is a senior sports marketing and communications leader, currently leading marketing, communications and campaigns for UK & Ireland 2028 Limited, the local delivery company for UEFA EURO 2028. In this role, he is responsible for shaping the tournament’s public narrative across the UK and Ireland, overseeing strategic communications, brand development, stakeholder engagement and integrated campaigns that build momentum from bid through delivery. Sujit works closely with national football associations, host cities, governments and UEFA to ensure a clear, consistent and compelling story for one of Europe’s largest major sporting events.

As Chief Marketing Officer of Outernet, Jessica Dracup-Holland leads marketing and communications for the UK's most visited cultural attraction, welcoming more than 120 million visitors a year in just three years since launch. Previously Head of Campaigns and Strategic Communications for the Mayor of London, she helped steer messaging on some of the city's most pressing issues, from violent crime to COVID-19 recovery to climate initiatives. Today, she oversees a media platform that fuses culture, technology and scale.

Katie is currently Chief Marketing Officer of Channel 4, with responsibility across Marketing, Brand, Media & Communications, following a period as Managing Director of the Channel’s award-winning in-house agency 4creative. She has a background in advertising, having held business leadership roles across network group companies including WPP and Omnicom, most recently as TBWA\London’s Chief Operating Officer in 2021. She is a founding member of Ovarian Cancer Action’s Next Generation Women’s Collective, a member of WACL (Women in Advertising & Communications Leadership) and MGGB (Marketing Group of Great Britain), and was named in Campaign’s Power 100 and Marketing Week’s Top 100 in 2025.

Chris began his career at Saatchi & Saatchi London and subsequently worked at TBWA, Fallon, BBDO Singapore and Wieden+Kennedy. During this time he led teams that produced campaigns such as PlayStation: 'Double Life', 'Mountain', Sony: 'Balls, 'Paint', Cadbury: 'Gorilla', 'Eyebrows' and Nike: 'Breaking2', 'Nothing Beats A Londoner'. More recently he's taken on CMO duties, first for R.M.Williams in Sydney and now back in London at Brompton Bicycle.

Imogen Fox is Global Chief Advertising Officer at the Guardian, leading its global advertising strategy across the UK, the US and Australia. She has held a number of senior leadership roles within the commercial department since 2016, including Director of Advertising and Executive Editor of Guardian Labs. Imogen began her career at the Guardian in editorial, progressing from Assistant Fashion Editor to Head of Fashion.

Andy Lane is Marketing Director at Kwik-Fit, focused on building strong connections and loyalty with customers across multiple channels. He’s previously worked with Bridgestone and the SMMT, bringing a broad mix of automotive and industry experience to his roles. As a member of the Institute of Directors (IOD) and Chartered Institute of Marketing (CIM) Andy enjoys sharing ideas about leadership, innovation, and the changing world of marketing.

Kobi McCardle is Marketing Director at Gear4music and a senior marketing leader with 25+ years of experience driving growth across global e-commerce businesses. She specialises in digital growth, performance marketing and customer-centric transformation across the UK and Europe. Kobi has worked in-house at enterprise organisations, including AO PLC, partnered with leading e-commerce brands in agency roles, and founded her own digital health startup. Her career spans enterprise, agency and entrepreneurship, giving her a distinctive, multi-perspective view of what drives impactful marketing.

As Chief Marketing Officer, Michele is responsible for brand, creative, customer acquisition and retention. She joined Starling in 2024 from Expedia Group, where she built a global creative marketing team that supported the growth of the company’s suite of travel apps. Prior to this, she spent more than a decade at Apple, both in Europe and California, leading hardware brand marketing and as Managing Director for the services marketing organisation which launched Apple Music, Apple News, Apple Arcade and Apple TV+.

Zoe Roborgh is Head of Marketing for evian and Harrogate Spring Water in Northern Europe, leading brand strategy and growth for two of the region’s most recognisable water brands. She brings more than ten years of global FMCG experience across the full marketing mix, with commercial and brand roles at Coca Cola European Partners and Heineken UK. Originally from New Zealand, Zoe studied law and business and began her career as a corporate lawyer before moving into marketing — looking for a path that would balance strategic discipline, commercial rigour and creativity. She is passionate about building capability, championing continuous learning for herself and her teams, and driving work that makes a meaningful impact.