Bella, an accomplished Account Executive, consistently surpasses expectations in her role at social and influencer agency, THE FIFTH. Her pivotal involvement in successful campaigns for BBC Studios, Beavertown Brewery and UKTV has resulted in high engagement rates and extremely positive audience response. Her creative prowess shines through her innovative ideas, notably her contribution to a UKTV W Channel campaign that exceeded engagement targets by 39%. Besides excelling creatively, she is a thought leader, making impactful contributions to the company blog regularly. Her article on Gen Z dupe culture even caught the eye of a journalist for the Financial Times, leading to Bella featuring in an article which used many of her quotes in full. Bella's positive, proactive, and collaborative approach sets her apart, making her an invaluable team member. She isn't one to wait for opportunities; she creates them, pioneering initiatives like THE FIFTH’s Social Catwalk series. Bella recognised an opportunity for social content off the back of a weekly meeting that she organises for the team, where they discuss new social trends, platform updates and creator news. She also spearheaded a successful pitch for a podcast to senior leadership, which has been approved and production of their first series is now under way. THE FIFTH’S team is made up of great people, but Bella’s light is particularly bright. Her role as a self-starter with commercial acumen and creativity embodies the future of the industry and her achievements and contributions have made a significant impact on the agency’s success.

If word-of-mouth was the seed, our door drops were the Miracle Gro! This is how we saw a 164% increase in response rate… In the veg box game, Abel & Cole are an established brand with a loyal and engaged crop of customers. BUT, due to multi-box discounts and diminishing return on ad spend, their acquisition costs were growing as fast as a leggy onion. Knowing that consumers are influenced more by those around them than by direct advertising, they wanted to tap into that offline influence and find the communities where their media would work hand-in-hand with this influence to increase the impact of their send. Their data showed that customers in Abel & Cole hotspots spent 10% more, on average, than those outside them. So, they wanted to focus a door drop campaign in those fertile areas. That’s where we come in, Join the Dots partnered with behavioural science powerhouse Herdify. Their innovative community detection insights platform taps into the herd mentality of humans. This allowed Abel & Cole to identify where their brand communities had sprouted in the real world – the streets, towns and cities where community recommendations and word-of-mouth had the most influence on sales and brand growth. This partnership meant we could use our combined expertise to help Abel & Cole get the most out of their first-party data. Our door drops worked alongside the offline influence in these communities creating a response rate 120% higher than in areas where no community influence was detected.

In September 2021, we at Chase UK set out to provide UK consumers with a new choice in banking, launching in the form of a digital app-based bank backed by JPMorgan Chase. The challenge? Take on both the digital banking rivals and the high street incumbents. Less than three years later we have 2m customers and over £15bn in deposits. Key to achieving these successes? The Hub. This digital magazine tackling consumer money matters is a far cry from the content produced by most banks. With it, we aimed to demystify high street finance for the masses, providing customers and the public alike with genuinely useful, easy-to-understand, inclusive financial content that supports financial wellbeing. That we can take some credit for the bank’s phenomenal success is evidenced in the results of our March-2024 survey of Hub readers (where over a third strongly agreed we’d increased their likelihood of banking with Chase). Readers are also voting with their feet. Of those who read a Hub article, 16.6% then visited our investment brand site, Nutmeg (following a series of investment articles). Our role has been recognised internally too, with the Head of Customer Experience commending The Hub for its integral role in driving our wider success.