Why you could win
Your team created exceptional advertising that engaged audiences and propelled brands to new heights. Your entry should include evidence of innovative strategy, captivating creativity, positive impact and results achieved through advertising during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your advertising.
Why you could win
Your team has harnessed AI tools to create innovative campaigns, streamlined processes or optimise effectiveness during the period between April 2023 and April 2024. If you're among those leading the change, enter this category and showcase how AI-powered strategies have set you apart.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of effective use of AI.
Why you could win
Your team delivered outstanding marketing campaign(s) in the Automotive category. Share how your strategies or campaigns set the automotive world on fire through innovation, clear strategic thinking, and tangible during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team created a strategy or campaign that can clearly show excellence in Business to Business marketing during the period between April 2023 and April 2024 - Success in building business brands, demand generation, effective corporate advertising or trade marketing are all applicable.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your b2b outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the charity or Not for Profit category during the period between April 2023 and April 2024. We'll evaluate success in strategies and campaigns that changed the world for the better. Share your story of impact, and let us see how your innovation, clear strategies, and tangible results made a difference.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We cant guarantee feedback on specific entries but if you would like to know more about the judging process to help explain, then please let us know.
Why you could win
Your team used content marketing effectively to achieve successful outcomes during the period between April 2023 and April 2024. The effects of your work might include, an increase in sales, brand uplift, behaviour change or a rise in web traffic.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your content marketing outputs.
Why you could win this
Your team delivered outstanding marketing campaign(s) in the CPG / FMCG sector during the period between April 2023 and April 2024. Show us how your strategies and campaigns revolutionized this sector. We're seeking innovation, clear strategic thinking, and tangible results that turned everyday products into extraordinary success stories.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team harnessed creativity to produce an effective campaign or project during the period between April 2023 and April 2024. Judges will look for innovative ideas executed to the highest creative standards which prove the effectiveness and impact of creativity.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your creative outputs.
Why you could win
Your team harnessed creativity to solve problems and achieve outstanding results during the period between April 2023 and April 2024. Showcase campaigns where creativity defied norms, redefined possibilities, and delivered remarkable outcomes
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of creative innovation outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the Culture or Leisure, where we celebrate strategies and campaigns that enriched people's lives through museums, cinemas, theaters, cultural moments and activities during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team has excelled in customer experience ro deliver superior experiences, value, and growth for customers during the period between April 2023 and April 2024. Judges will assess the impact on customer satisfaction, innovative CX strategies, and the overall customer experience.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of effective CX.
Why you could win
Your team used data and insights to drive the success of a campaign during the period between April 2023 and April 2024. The effects of your data-driven approach might include discovery of new insights, successful targeting, streamlining process, enhanced customer experience, use of insight to implement change.
How to Structure your win
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your data/insights outputs.
If word-of-mouth was the seed, our door drops were the Miracle Gro! This is how we saw a 120% increase in response rate… In the veg box game, Abel & Cole are an established brand with a loyal and engaged crop of customers. BUT, due to multi-box discounts and diminishing return on ad spend, their acquisition costs were growing as fast as a leggy onion. Knowing that consumers are influenced more by those around them than by direct advertising, they wanted to tap into that offline influence and find the communities where their media would work hand-in-hand with this influence to increase the impact of their send. Their data showed that customers in Abel & Cole hotspots spent 10% more, on average, than those outside them. So, they wanted to focus a door drop campaign in those fertile areas. That’s where we come in, Join the Dots partnered with behavioural science powerhouse Herdify. Their innovative community detection insights platform taps into the herd mentality of humans. This allowed Abel & Cole to identify where their brand communities had sprouted in the real world – the streets, towns and cities where community recommendations and word-of-mouth had the most influence on sales and brand growth. This partnership meant we could use our combined expertise to help Abel & Cole get the most out of their first-party data. Our door drops worked alongside the offline influence in these communities creating a response rate 120% higher than in areas where no community influence was detected.
Why you could win
Your team leveraged design and branding to achieve marketing and business outcomes during the period between April 2023 and April 2024. Enter this category to showcase design development for a product, campaign or advert.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your design and branding outputs.
Why you could win
Your team produced the best stunt and disruptive campaign that created change or brought attention to an issue during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of commerce outputs.
Why you could win
Enter this category if you have an outstanding marketing strategy in the energy and/or industry sector. Judges will be looking at how you harnessed innovation and clear strategies to achieve remarkable results during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the Entertainment category, we're celebrating strategies or campaigns that brought the showbiz world to life during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team used marketing activations, brand immersive experiences and strategies to transform customer experiences during the period between April 2023 and April 2024. Judges will assess the innovation and impact on audiences.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of the experience and outcomes.
Why you could win
Your team delivered outstanding marketing campaign(s) in the Fashion and Beauty category during the period between April 2023 and April 2024. We're looking for strategies and campaigns that set trends and redefined the world of fashion.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the financial world through innovative and clear strategies during the period between April 2023 and April 2024. Judges will focus on the remarkable results achieved in the finance category.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
In September 2021, we at Chase UK set out to provide UK consumers with a new choice in banking, launching in the form of a digital app-based bank backed by JPMorgan Chase.
The challenge? Take on both the digital banking rivals and the high street incumbents.
Less than three years later we have 2m customers and over £15bn in deposits.
Key to achieving these successes? The Hub. This digital magazine tackling consumer money matters is a far cry from the content produced by most banks. With it, we aimed to demystify high street finance for the masses, providing customers and the public alike with genuinely useful, easy-to-understand, inclusive financial content that supports financial wellbeing.
That we can take some credit for the bank’s phenomenal success is evidenced in the results of our March-2024 survey of Hub readers (where over a third strongly agreed we’d increased their likelihood of banking with Chase).
Readers are also voting with their feet. Of those who read a Hub article, 16.6% then visited our investment brand site, Nutmeg (following a series of investment articles).
Our role has been recognised internally too, with the Head of Customer Experience commending The Hub for its integral role in driving our wider success.
Why you could win
Your team delivered outstanding marketing campaign(s) in the food and beverage sector during the period between April 2023 and April 2024. Judges will be looking at how you harnessed innovation and clear strategies to achieve marketing objectives.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We cant guarantee feedback on specific entries but if you would like to know more about the judging process to help explain, then please let us know
Why you could win
Your team has harnessed the immersive world of gaming to captivate and connect with audiences in groundbreaking ways during the period between April 2023 and April 2024. Whether through innovative in-game advertising, the launch of new gaming experiences, strategic partnerships, or other novel approaches, this category celebrates those who have elevated marketing through gaming.\
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of the use of gaming's outcomes.
Why you could win
Your team delivered outstanding marketing campaign(s) that made a difference in the public sector during the period between April 2023 and April 2024. Share your journey of positive impact, and let us see how your clear strategies, innovation, and exceptional execution achieved remarkable results.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the healthcare & pharma category during the period between April 2023 and April 2024. Judges will assess your journey's innovation, clear strategy, and outstanding results in achieving your marketing goals.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team used influential voices to forge authentic and meaningful connections with audiences during the period between April 2023 and April 2024. Whether you've sparked a trend, leveraged the reach of mega-influencers, or masterfully employed micro-influencers, this category honors campaigns that have harnessed the power of influencer marketing
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of influencer marketing outputs.
Why you could win
Your team used media planning, audience engagement, and the effective media strategies during the period between April 2023 and April 2024. Your entry will demonstrate success across TV, CTV, OOH, Print, Online, etc, and can be a single media or integrated campaign.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your media outputs.
Why you could win
Your team harnessed the power of various media channels—be it cutting-edge digital platforms, traditional media, or innovative cross-channel approaches during the period between April 2023 and April 2024. Showcase your campaigns that have revolutionized the media landscape, capturing audience attention and delivering exceptional results.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of media innovation outputs.
Why you could win
Your team embraced the virtual world of the metaverse with innovation, clear strategy, and tangible results during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your metaverse experience.
Why you could win
Your team effectively used OOH advertising with an innovative deployment of creative, technology and/or data, that helps brands capture the mood of the moment, during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of your Out of Home experience.
Why you could win
Your team used a partnership or collaboration to create cohesive marketing outcomes during the period between April 2023 and April 2024. Highlight successful partnerships or collaborations that were mutually beneficial, leveraged synergies and generated growth for both businesses.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of partnership / collaboration outputs.
Why you could win
Your team created an innovative PR campaign with effective messaging, impactful public relations strategies and successful outcomes during the period between April 2023 and April 2024.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of PR outputs.
Why you could win
Your team used effective customer-focused rebrands or relaunches that overcame challenges and delivered positive results during the period between April 2023 and April 2024. Judges will evaluate your creative solutions, your strategic clarity, and the tangible results of the initiative.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of rebrand / relaunch outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the retail sector. Showcase how your strategies or campaigns delivered success during the period between April 2023 and April 2024. We're on the hunt for innovation, clear strategic thinking, and impeccable execution that led to remarkable results.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
This category highlights individuals who are excelling in their roles and as individuals. The judges will want to see evidence of how they have grown across areas such as (but not limited to) - client development, relationship building, team work, adding value to the business, etc. Rising Stars must have worked in the industry for three years or less (as of January 2023).
Bella, an accomplished Account Executive, consistently surpasses expectations in her role at social and influencer agency, THE FIFTH. Her pivotal involvement in successful campaigns for BBC Studios, Beavertown Brewery and UKTV has resulted in high engagement rates and extremely positive audience response. Her creative prowess shines through her innovative ideas, notably her contribution to a UKTV W Channel campaign that exceeded engagement targets by 39%. Besides excelling creatively, she is a thought leader, making impactful contributions to the company blog regularly. Her article on Gen Z dupe culture even caught the eye of a journalist for the Financial Times, leading to Bella featuring in an article which used many of her quotes in full.
Bella's positive, proactive, and collaborative approach sets her apart, making her an invaluable team member. She isn't one to wait for opportunities; she creates them, pioneering initiatives like THE FIFTH’s Social Catwalk series. Bella recognised an opportunity for social content off the back of a weekly meeting that she organises for the team, where they discuss new social trends, platform updates and creator news. She also spearheaded a successful pitch for a podcast to senior leadership, which has been approved and production of their first series is now under way.
THE FIFTH’S team is made up of great people, but Bella’s light is particularly bright. Her role as a self-starter with commercial acumen and creativity embodies the future of the industry and her achievements and contributions have made a significant impact on the agency’s success.
Why you could win
Your team demonstrated exceptional use of search campaign(s) during the period between April 2023 and April 2024. Success will be demonstrated through the quality of the ads, effective use of keywords, above-benchmark results and successful outcomes.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of search outputs.
Why you could win
Your team demonstrated exceptional use of social media marketing during the period between April 2023 and April 2024. Success will be demonstrated across audience engagement, community management, effective use of creative, user generated content, new platform adoption and measurable impact of your social media strategies across channels.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of social media outputs.
Why you could win
Your team drove socially responsible marketing and brand purpose marketing campaigns during during the period between April 2023 and April 2024. Success will be assessed on the impact, the creativity of your campaign and the meaningful difference it made.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of social purpose campaign's outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the Sports category, where we honor strategies and campaigns that scored big in the world of athletics during the period between April 2023 and April 2024. Get ready to share your sports success story with innovation, clear strategy, and exceptional execution.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.
Why you could win
Your team has ingeniously woven sustainability into their marketing strategies during the period between April 2023 and April 2024. It's all about celebrating campaigns crafted from an innovative paths to make a greener, eco-conscious, and positive environmental impact.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples sustainability campaign's outputs.
Why you could win
Your team implemented new technologies for marketing campaigns and found groundbreaking solutions to a unique limitation during the period between April 2023 and April 2024. Judges are interested in your tech innovations, tech-driven campaigns and the game-changing impact.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of the new technology's outputs.
Why you could win
Your team delivered outstanding marketing campaign(s) in the travel and tourism sector during the period between April 2023 and April 2024. Judges will assess your campaign's innovation, clear strategy, and outstanding results in achieving your marketing goals.
How to structure your entry
Your main entry report should include: - Objectives - Insight - Approach/ Strategy - Results - Examples of campaign outputs.