How to win

This category rewards marketing campaigns that leverage social media in innovative and impactful ways to engage, grow, or activate audiences.

Entries should showcase creative use of platforms, content, or community-building strategies that deliver standout results.

Judges will look for originality, platform innovation, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that demonstrate innovative use of media channels, platforms, or strategies to achieve marketing objectives.

Entries should showcase creative media planning, integration, or buying that delivers standout results and audience engagement, across channels such as broadcast, digital, out-of-home, audio/podcast, or emerging platforms.

Judges will look for originality, strategic thinking, and campaign effectiveness, with equal weighting of planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that set new standards in advertising through creative strategy, compelling messaging, and bold execution.

Entries should showcase how brands have delivered standout advertising—across any channel or format—by leveraging original concepts, exceptional craft, and innovative storytelling to engage audiences and drive brand impact.

Judges will look for fresh thinking, creative excellence, and the effectiveness of the campaign in achieving marketing objectives. Planning, execution, and results will be weighted evenly in judging.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that elevate brand identity through outstanding design and visual storytelling.

Entries should showcase innovative brand design, whether through rebranding, packaging, or visual campaigns, that strengthen brand perception and audience connection.

 Judges will look for originality, design excellence, and effectiveness, with balanced weighting across planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that harness established AI tools and techniques to deliver smarter, more effective marketing at scale.

Entries should demonstrate how AI — through automation, personalization, creative production, or predictive analytics — was applied in practice to improve efficiency, relevance, or performance of a real campaign. The focus should be on proven, deployable use of AI that delivered a tangible business or marketing outcome.

Judges will look for originality of application, quality of execution, and measurable impact on marketing performance, with planning, execution, and results considered equally.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)

- Execution (creative delivery, media/channel strategy, and campaign implementation)

- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Entrants must specify the exact AI tools, models, or techniques used — for example, ""generative image model for creative production"" or ""predictive model for audience targeting"" — rather than referring to AI generally.

How to win

This category rewards campaigns that exemplify creative brilliance in marketing, pushing boundaries in concept, execution, or brand expression.

Entries should showcase bold ideas, imaginative storytelling, and outstanding craft that set new benchmarks for creativity in marketing.

 Judges will look for originality, risk-taking, and the overall impact of creative choices, with even weighting across planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category celebrates outstanding brand experiences delivered entirely through digital platforms. These are not events, but campaigns or activations that live exclusively online.

Entries should highlight innovative use of digital channels, UX/UI design, or immersive technologies that transform how audiences interact with brands. The focus should be on originality, seamless user journeys, and measurable impact.

Judges will look for creativity, user-centric design, and effectiveness, with equal emphasis on planning, execution, and results.

How to structure your entry 

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards immersive, memorable brand experiences delivered entirely in a physical setting, whether B2B or B2C. These are live events, pop-ups, activations, installations, trade shows, conferences, or other real-world experiences where in-person interaction is central.



Entries should demonstrate innovative concepts, strong experiential craft, and the ability to engage audiences face-to-face and leave a lasting impression.



Judges will look for originality, executional quality, and campaign impact, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following:

Planning: Objectives and strategic approach
Execution: Creative excellence and implementation
Results: Outcomes and effectiveness

Please include all relevant images, links, videos, and examples of creative materials to support your written entry.

How to win 

This category rewards campaigns that redefine digital commerce through innovative marketing, seamless customer journeys, or breakthrough use of technology.

Entries should demonstrate how brands have driven online sales, enhanced the digital shopping experience, or leveraged new platforms to achieve measurable growth.

Judges will look for originality, creative use of digital channels, and commercial impact, with balanced consideration of planning, execution, and results.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that set new standards in search marketing through creative optimization, innovative tactics, or breakthrough use of data and technology.

Entries should demonstrate how brands have driven visibility, traffic, or conversions through paid or organic search.

Judges will look for originality, technical innovation, and measurable impact, with balanced consideration of planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that use content in innovative and engaging ways to connect with audiences and drive action.

Entries should showcase original content strategies—across any format or channel—that entertain, inform, or inspire, and demonstrate clear impact on brand objectives.

 Judges will look for creativity, storytelling excellence, and effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry 

Your main entry report should cover the following three areas:

Planning:
(objectives, target audience, insight, and strategic approach)
Execution:
(creative delivery, media/channel strategy, and campaign implementation)
Results:
(measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards public relations campaigns that break new ground in storytelling, reputation management, or stakeholder engagement.

Entries should showcase innovative PR strategies, creative messaging, or integrated communications that deliver measurable results. 

Judges will look for originality, narrative impact, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category celebrates campaigns that effectively leverage commerce media networks, platforms, and partnerships to connect brands with consumers at or near the point of purchase.

Entries should highlight how commerce media strategies — whether in-store, online, or across omnichannel touchpoints — were used to drive awareness, engagement, and sales. This can include sponsored product listings, shoppable media, digital shelf activations, retailer or marketplace collaborations, and data-driven targeting.

Judges will look for originality in approach, seamless integration into the commerce environment, and measurable commercial impact, with equal emphasis on planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that leverage data and insight in innovative ways to inform strategy, execution, or personalization.

Entries should demonstrate how data-driven approaches have uncovered new opportunities, optimized performance, or delivered more relevant experiences.

Judges will look for originality in data use, actionable insights, and measurable impact, with planning, execution, and results considered equally.

How to structure your win 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that push the boundaries of out-of-home advertising through creative formats, placements, or technology.

Entries should demonstrate how brands have used OOH—whether through unique locations, dynamic content, or interactive elements—to engage audiences in powerful ways.

Judges will look for originality, creative risk-taking, and effectiveness in enhancing the OOH experience, with planning, execution, and results considered equally.

How to structure your entry

Your main entry report should cover the following three areas:
 
- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win 

This category recognizes live brand experiences that seamlessly combine physical and digital elements to extend reach, engagement, and impact, whether B2B or B2C. These are events or activations that happen in-person but are amplified through digital touchpoints — such as live streaming, virtual access, social media integration, interactive apps, online communities, digital sponsorship activations, or hybrid conferences with livestreamed sessions.

Entries should highlight how the digital components enhanced the live experience, connected audiences across channels, and delivered measurable results.

Judges will look for integration, creativity, and effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that challenge category norms and drive transformative change through disruptive strategies or executions.

Entries should demonstrate how brands have redefined markets, shifted perceptions, or changed behaviors through bold, unconventional marketing.

Judges will look for originality, disruptive thinking, and measurable impact, with planning, execution, and results considered equally.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that drive positive social impact through purpose-led strategies and communications.

Entries should demonstrate innovative approaches to addressing social issues, engaging communities, or inspiring change.

Judges will look for originality, authenticity, and measurable social impact, with planning, execution, and results considered equally.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns built on strategic partnerships or collaborations between brands, agencies, or organizations.

Entries should demonstrate innovative alliances that deliver mutual value and measurable impact, through co-creation, joint initiatives, resource-sharing, or knowledge exchange. Partnerships can be non-paid, partially paid, or commercial, provided the relationship is genuinely collaborative — not simply a paid sponsorship.

This category covers partnerships between organizations; for collaborations with individual talent, creators, or influencers, see Influencer Marketing.

Judges will look for originality, quality of collaboration, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that introduce creative ideas or approaches that disrupt convention and set new benchmarks in marketing.

Entries should highlight bold thinking, inventive execution, or pioneering use of technology or media.

Judges will look for originality, creative risk-taking, and the effectiveness of the innovation, with equal weighting of planning, execution, and results.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that champion sustainability or corporate responsibility through innovative marketing.

Entries should showcase creative approaches to environmental, ethical, or social responsibility that deliver meaningful impact.

Judges will look for originality, commitment to responsible practices, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

 Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that make innovative use of technology to achieve breakthrough results.

Entries should demonstrate how technology — whether in automation, analytics, creative production, or customer experience — was applied in an original or unexpected way to transform marketing outcomes.

This can include adopting emerging platforms as well as inventive use of established technology; work centered specifically on AI should be entered into Brilliant Use of AI or AI-Driven Innovation instead.

Judges will look for originality, technical excellence, and measurable impact, with planning, execution, and results considered equally.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that introduce innovative media strategies, formats, or technologies to achieve breakthrough results.

Entries should showcase fresh thinking in media planning, buying, or integration that drives audience engagement and business outcomes.

Judges will look for originality, inventive use of media, and campaign effectiveness, with planning, execution, and results considered equally.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that successfully reposition or revitalize brands through strategic rebranding or relaunch efforts.

Entries should showcase innovative approaches to brand transformation, creative execution, and measurable improvements in brand perception or performance.

Judges will look for originality, strategic clarity, and campaign results, with equal weighting of planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that creatively engage audiences through gaming, e-sports, or interactive entertainment.

Entries should showcase innovative brand activations, partnerships, or content within gaming environments that deliver strong engagement and results.

Judges will look for originality, integration with gaming culture, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns that leverage influencer and creator partnerships, from mega and macro-influencers to micro and nano-creators, in original and impactful ways to reach and engage target audiences.

Entries should demonstrate creative collaboration, authentic storytelling, and measurable impact through influencer- or creator-led strategies, regardless of audience size.

Judges will look for originality, quality of partnership, and campaign results, with equal weighting of planning, execution, and results.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards B2B marketing campaigns that break new ground in engaging, motivating, or converting business audiences.

Entries should showcase inventive strategies, creative communications, or innovative platforms that drive results in the B2B space.

This category is dedicated specifically to B2B work; however, entrants should note that most other categories in these awards are open to both B2B and B2C marketing, so B2B campaigns may also be eligible elsewhere if they fit a category's specific criteria (e.g. a B2B social media campaign could also be entered into Social Media).

Judges will look for originality, relevance to business needs, and the effectiveness of the campaign, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that creatively and effectively activate a paid sponsorship to achieve marketing objectives and engage audiences.

Entries must be based on a commercial arrangement in which a brand secures sponsorship rights (through financial or in-kind investment) with an event, property, talent, or organization. Work should showcase how these rights have been leveraged to deliver engaging activations, creative integration, and demonstrable results, going beyond simple logo placement or brand mentions.

Judges will focus on the originality of activation, strategic use of sponsorship assets, and measurable brand or business impact, with equal consideration of planning, execution, and results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win 

This category rewards campaigns that achieve exceptional results through innovative and effective use of budget, regardless of scale.

Entries should showcase creative allocation of resources, strategic investment, or cost-effective solutions that maximize impact.

Judges will look for originality, efficiency, and campaign effectiveness, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that build, nurture, or activate brand communities to drive loyalty, advocacy, or engagement.

Entries should demonstrate how brands created spaces — online or offline — for like-minded audiences to connect around a shared interest or identity, and how that community was mobilized to deliver marketing or business impact.

Judges will look for originality, depth of community engagement, and measurable impact on loyalty, advocacy, or brand affinity, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)

- Execution (creative delivery, media/channel strategy, and campaign implementation)

- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards campaigns where the integration of multiple channels was itself the strategic driver of success, not simply a campaign that happened to run across several channels.

Entries should demonstrate how channels were orchestrated together as one connected idea — with each channel building on the others to create a cohesive audience experience — rather than a lead channel supported by secondary activity. Entries should show clear evidence that the cross-channel approach, not any single channel, was the core of the strategy.

Judges will look for strategic cohesion, seamlessness of execution across channels, and overall campaign impact, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)

- Execution (creative delivery, media/channel strategy, and campaign implementation)

- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry. Entrants must explain how channels worked together as one idea, not just list channels used.

How to win

This category rewards marketing that builds authority and trust for an individual or organization by sharing original perspective, expertise, or point of view — positioning them as a credible voice in their field.

Entries should demonstrate how expert commentary, proprietary research, executive visibility, or opinion-led content shaped industry conversation or shifted perception, rather than simply promoting a product or service. This category is for work centered on an individual's or organization's expertise and point of view; broader brand content and campaigns should be entered into the relevant brand building or sector category instead.

Judges will look for originality of perspective, credibility and depth of expertise conveyed, and evidence of influence on industry conversation or audience trust, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)

- Execution (creative delivery, media/channel strategy, and campaign implementation)

- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing work that pushes the boundaries of what AI can do — experimental, first-of-its-kind, or category-defining uses of emerging AI technology.

Entries should showcase bold, pioneering approaches — new applications, novel techniques, or entirely new formats made possible by AI — that go beyond established practice and point to where marketing is headed next. Early-stage or smaller-scale work is welcome here provided the innovation itself is the story.

Judges will look for boldness of the innovation, technical or creative originality, and evidence of what the work signals for the future of marketing, with planning, execution, and results weighted evenly.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)

- Execution (creative delivery, media/channel strategy, and campaign implementation)

- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Entrants must specify the exact AI tools, models, or techniques used — for example, "generative image model for creative production" or "predictive model for audience targeting" — rather than referring to AI generally.

How to win

This category rewards marketing campaigns that build aspiration and loyalty in fashion, beauty, and luxury.

Entries should demonstrate innovative brand positioning, creative excellence, and effective use of media to engage discerning audiences.

Judges will look for originality, campaign sophistication, and the ability to elevate brand prestige and desirability.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that build brand loyalty and drive sales in the consumer packaged goods and food and beverage sectors.

Entries should present fresh insights, creative executions, and effective use of media to influence consumer choices.

Judges will look for originality, excellence in brand storytelling, and measurable impact on market performance.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that educate, engage, and drive positive outcomes in healthcare and pharmaceuticals.

Entries should showcase innovative strategies, clear messaging, and creative execution within regulatory frameworks.

Judges will look for originality, campaign effectiveness, and the ability to connect with patients, professionals, or the public.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that accelerate brand preference and drive results in the automotive sector.

Entries should showcase inventive approaches and impactful communications for vehicles, mobility solutions, and automotive services.

Judges will look for strategic clarity, creative excellence, and the ability to influence consumer behavior and brand perception in a competitive marketplace.

How to structure your entry

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that inspire participation and build community in sports, wellness, and fitness.

 Entries should demonstrate creative approaches, compelling storytelling, and effective audience engagement.

Judges will look for originality, campaign craft, and the ability to drive growth and foster brand loyalty.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that inspire action and deliver meaningful outcomes for charities, not-for-profits, government, public sector organizations, and educational institutions, including e-learning and online education providers.

Entries should highlight innovative strategies, powerful messaging, and effective mobilization of audiences for social, public, or educational good — including campaigns that boost engagement, enrollment, or participation among learners, stakeholders, or communities.

Judges will recognize originality, campaign effectiveness, and the ability to foster trust and positive change.

How to structure your entry 

Your main entry report should cover the following three areas:

 - Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that accelerate brand preference and drive results in the automotive, energy, and industrial sectors, including sustainable and renewable energy.

Entries should showcase inventive approaches and impactful communications for automotive marketing — for example, car launches, mobility campaigns, dealership promotions, or EV brand positioning. This also includes utilities, industrial manufacturers, and renewable energy providers reaching consumers or businesses through smart, engaging campaigns, such as energy-switching drives, charging network launches, or sustainability-led brand work.

Judges will look for strategic clarity, creative excellence, originality, and the ability to influence consumer behaviour, perceptions, and brand preference in a competitive marketplace.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that shape the entertainment, arts, culture, and consumer technology landscape.

Entries should showcase inventive strategies, creative storytelling, and impactful launches or promotions for entertainment content, devices, platforms, or arts and cultural experiences such as exhibitions, festivals, theater, or live performance.

Judges will look for originality, campaign craft, and the ability to captivate and connect with audiences.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that drive traffic, conversion, and brand affinity for retail and consumer product brands.

Entries should present innovative strategies, creative executions, and effective use of channels to influence shopper behavior. Examples include seasonal or promotional campaigns, loyalty programs, private label launches, in-store experience, or direct-to-consumer marketing across categories such as apparel, home, electronics, and beauty.

This category covers retail and consumer products outside of food and beverage (see CPG & Food and Beverage).

Judges will look for originality, campaign impact, and the ability to deliver measurable business results.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that demystify complex offerings and build trust in finance and professional services.

Entries should highlight strategic insight, creative communications, and effective engagement of clients or customers.

Judges will look for originality, clarity, and the ability to drive results in a highly regulated and competitive environment.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This category rewards marketing campaigns that boost visitation and enhance reputation in travel and tourism.

 Entries should showcase innovative strategies, creative storytelling, and effective use of media to capture traveler aspirations.

 Judges will look for originality, campaign effectiveness, and the ability to deliver memorable and motivating brand experiences.

How to structure your entry 

Your main entry report should cover the following three areas:

- Planning (objectives, target audience, insight, and strategic approach)
- Execution (creative delivery, media/channel strategy, and campaign implementation)
- Results (measurable outcomes, impact on objectives, and evidence of effectiveness)

Please include all relevant images, links, videos, and examples of campaign materials to support your written entry.

How to win

This award recognises an individual who has made a standout contribution to the world of marketing, whether through creative thinking, strategic impact, leadership, or innovation.

Open to professionals at any stage of their career, this award celebrates those who are driving change, delivering results, and shaping the future of marketing in meaningful ways.

Judges will look for evidence of exceptional performance, influence, and impact on campaigns, teams, or the wider industry.

How to structure your entry

Your main entry report should cover the following three areas:

- Approach (the individual’s objectives, strategic thinking, and innovative approach to challenges)
- Actions (key initiatives, leadership, creative contributions, and how these were implemented)
- Impact (tangible results, contribution to business or campaign success, and influence on teams, clients, or the wider industry)

Please include supporting evidence such as testimonials, case studies, metrics, or examples of work that demonstrate the individual’s achievements and impact.