A global CMO and transformation architect, Nicole German is the Global CMO of HSBC’s Corporate & Institutional Bank, one of the world’s largest international banks. She has led global marketing and digital teams at leading brands including Scotiabank/Tangerine, LinkedIn and SAP, delivering high-impact, insight-led work that fuses technology, creativity and humanity to move brands, markets and people. Nicole is also a dedicated youth mental-health advocate through Kids Help Phone and The Maddie Project, bringing purpose and impact to communities around the world.

Patrik Hansson began his career in Procter & Gamble before starting at Arlafoods 15 years ago. He is now the CMO where he oversees a team of +1000 people across marketing and Innovation. He is responsible for leading the Global Brands, the in-house agency, the organization’s marketing excellence function and its R&D/Innovation department.

I lead marketing across EMEA and Canada for the fintech business 'Square'. Prior to Square I led UK Marketing for Yahoo and then LADbible Group. I have worked in both consumer and B2B roles, across a number of disciplines within MarComms.

Shyam Sunder has rich experience in building brands across categories and markets.

Shyam currently consults multiple businesses including Travel Tech, Sports and Marketing services.

Shyam is an Executive Member of the Marketing Society, Judge/Jury at multiple awards including Drum, speaks at leading marketing and advertising forums and institutes, and is listed in the Top Marketers in GCC by Gulf Marketing Review, the Top 10 Clients by the B&W Report and in the VMF Power List.

Harry leads Marketing Strategy and Effectiveness at Sage - working out how much to spend on marketing, how it should be spent and whether it worked. He is very passionate about B2B marketing and sales effectiveness (which he writes a column about for The Drum), almost as passionate as he is about climbing - which he can bore about for days.

Meenal Varsani is Head of Marketing, Loyalty & Customer Engagement at Heathrow, shaping customer-focused strategies that connect millions of travellers each year across brand, digital, CRM, social media and customer experience. With over 20 years' experience across travel, entertainment and publishing, she leads multi-functional teams to deliver strategic marketing initiatives that blend creativity, data and technology to enhance customer journeys and drive commercial growth.

Melhem Najm is the Regional Chief Marketing Officer at Stellantis, leading brand marketing, digital transformation, e-commerce, and AI-driven innovation across 15 iconic automotive brands in 84 markets — including Alfa Romeo, Jeep, Fiat, Peugeot, Dodge, Citroën, and Ram.

With over two decades of international experience, Melhem has built a reputation for integrating creativity, data, and technology to drive sustainable growth and award-winning marketing performance. His leadership has been recognized through more than 100 global and regional industry awards, including Cannes Lions, D&AD, The One Show, LIA, and The New York Festivals.

A former data analyst turned CMO, Melhem champions a data-informed creative philosophy — believing that great marketing is both art and science. Prior to Stellantis, he held senior positions across the Middle East, Africa, and Eastern Europe, spearheading marketing innovation and cross-market brand strategy.

A commercial marketing leader with 20+ years in FMCG, delivering category leading growth for some of the UK’s most loved brands from Mr. Kipling and Cadbury Mini Rolls to Lotus Bakeries’ healthy snacking portfolio including BEAR, nakd. TREK, Kiddylicious, and Peter’s Yard. Renowned for brand transformation and pioneering innovation, I’m proud to have worked not only with iconic brands but with incredible teams. Guided by Marty Neumeier’s belief that “People don’t just buy brands, they join them,” I see marketing as a powerful, emotive force that connects consumers and drives measurable business impact. As the industry evolves at pace, I’m looking forward to the challenge of keeping brands fresh, relevant, and transformative.

Kim currently leads the global business marketing team at Revolut, where she is responsible for building the strategy, programmes, and ops to grow brand awareness and customer acquisition among SMBs and enterprises.

With extensive experience across B2B tech and media in five countries, she has held senior marketing roles in at Meta, Dropbox, Workday, and Dell, spanning demand generation, integrated campaigns, and lifecycle marketing. Kim is passionate about data-driven, customer-centric marketing and creating B2B campaigns that feel like B2C -- delivering both commercial impact and lasting brand value.

Francesco Federico is the Chief Marketing Officer at S&P Global, where he leads global marketing strategy and the company’s transformation agenda across brand, digital, and AI-enabled capabilities. His career spans senior leadership roles at organisations including Microsoft and Sky, specialising in the intersection of marketing, technology, and data-driven innovation. He is the author of The Agentic CMO and writes Chronicles of Change, a widely read newsletter analysing the impact of AI on business transformation. Francesco is also an active speaker and industry contributor, advising companies on the future of marketing in the age of intelligent systems.

Vishal is a Digital Marketing Director at Franklin Templeton Investments, leading social and digital strategies across EMEA. With over 15 years of experience, he has shaped marketing transformations for global brands, leveraging data-driven insights and innovative technologies to deliver impactful results.

Consumer, Customer and Planet centric marketing leader. Experienced in leadership roles in Private Equity as well as blue-chip companies like Unilever and Philips, bringing the best of two worlds together. Proven track record of growing passionate teams and purposeful premium brands. Brings creative and executional excellence to brand crafting, coupled with award-winning campaigns.

Meredith Kelly is the Global Head of Marketing for Škoda Auto, where she leads the brand’s worldwide marketing strategy and communications across more than 70 markets. A native of South Africa, she brings 25 years of international marketing experience, including a decade within the Volkswagen Group. Recognized for her leadership and innovative approach, Meredith was named to the 2024 Forbes Entrepreneurial CMO 50 list.

Caroline is the Group Director of Growth Marketing for Oracle Red Bull Racing and Visa Cash App Racing Bulls Formula One Teams. She leads a large team managing the end-to-end growth marketing strategy for the Teams’ global fanbases, which includes the ownership of owned channels including CRM and loyalty propositions, Ecommerce, web platforms, physical and digital fan acquisition events, Esports and Sim Racing Teams and digital product innovations such as NFTs, fan tokens and development of web3 experiences.

A passionate creative - with a background that spans design, digital, websites, and content creation, all of which have shaped how I build brands that connect and cut through. Starting my career in the creative space, I moved through roles in paid media, social, and strategy before taking on senior leadership positions. My passion lies in building culturally relevant campaigns that bring brand and audience closer together through bold storytelling and smart execution.

Matteo Cuelli is a global marketing leader with 20+ years shaping premium, lifestyle and luxury brands. His career spans P&G, L’Oréal, Safilo, Geox and Swarovski, leading transformations, high-impact campaigns and culturally resonant collaborations. He has built brand desirability and business growth across markets worldwide.

As Head of Restaurant Marketing for Nando’s, Abbie looks after everything related to the customer experience and marketing within restaurants. Previously, she headed up the Grocery channel for the brand, and before Nando’s, Abbie pioneered plant-based within the coffee channel at market-leader, Alpro. Her love-affair with marketing began as an ever-enthusiastic graduate in a creative agency.

Keval Shah is the Head of Direct to Consumer (Ecommerce) at Beko plc, where he leads the ecommerce function with a focus on delivering best-in-class digital customer experiences. He is responsible for managing a team of ecommerce specialists and driving performance across a wide array of digital and marketing channels to drive sales and profit. Keval brings over 20 years of experience in ecommerce, digital strategy, performance marketing, and brand marketing, with a strong client-side background spanning sectors including retail, gambling, and consumer goods. His career includes roles in digital and ecommerce management at recognised brands, shaping integrated online strategies that align commercial and brand objectives.

In the past, I've worked in a variety of customer insight, performance marketing and digital roles across Financial Services and Gaming industries. For the last 8 years, I've been part of the Booking Holdings Group, working initially in Marketing Innovation for our Car Rental vertical, and more recently working across marketing channels to develop clear and impactful Go-to-Market plans across our key business priorities.

Tatiana-Vivienne Jouanneau is a Global profit brand builder with 20+ years of experience driving billion-dollar brands across FMCG, beauty, health, consumer electronics, and entertainment. Having worked across 80+ international markets and lived in 20 countries, she believes in building brands with head, heart, and hands. Her career spans leadership roles at Procter & Gamble, Berkshire Hathaway, Logitech, and Allwyn. A seven-time Cannes Lions winner, Global Woman to Watch, and CMO Council Europe Board Advisor, Tatiana-Vivienne is an active member of the International Advertising Association (Swiss Chapter) and a mentor to women within the International Olympic Committee.

I’m a commercial marketing leader with 25+ years’ experience across Healthcare and CPG, and currently EMEA Director of Strategy & Integrated Marketing Communications at Johnson & Johnson MedTech. I’ve built and scaled flagship healthcare and consumer brands including ACUVUE contact lenses, Listerine, Cow & Gate and Aptamil, delivering relaunches, omni‑channel campaigns and commercial turnarounds. I combine creative brand‑building with P&L‑led commercial rigour, leading cross‑functional teams to translate strategy into measurable sales growth and efficiency gains. I bring that pragmatic, results‑focused lens to judging — assessing entries for insight, execution and demonstrable business impact.

I’m a Global marketing leader and commercial strategist with a 15+ year record of mixing art, culture, and commerce. Currently, I’m EMEA Marketing Director at Fender, the world's #1 guitar, bass, amp, and music lifestyle brand. Before this, I had the privilege of leading Budweiser across Europe, steering the largest alcohol product in the world.

Manchester raised, London living. With 25 years experience in hospitality. Taking wagamama from 3-68 restaurants, fractional CMO for 9 years with brands including Sticks'n'Sushi, Tortilla, Pizza Union and Vapiano. And now, since 2020, Global Marketing Director, Vapiano working closely with 30 franchise partners.

Results-driven marketing professional with 20 years of experience in the food & beverage and tech industries across local, regional, and global roles. Skilled in strategy development, brand communication, media, activation, and innovation. Passionate about building customer-centric brands through cross-functional collaboration, with a strong focus on driving growth and delivering impactful results.

Virginia has led the management of well-known consumer brands in UK and Global in a number of sectors including Aviva, Mars and Nuffield Health. She began her career in creative agencies before making the switch 'client side' 18 years ago. She now leads marketing at First Bus, one of the UK's leading bus operators who transport more than 1.5 million passengers a day.

With over 25 years marketing experience previously in hospitality and sports retail. I've been with the Co-op now for over 12 years and have experience in both food retail and funeralcare. My role as Marketing Lead - I'm responsible for leading on campaign activity across all paid, owned and earned media, lead on marketing strategy and have vast experience working with branding & creative, media, digital marketing agencies.

Currently running the marketing and digital functions across multiple outdoor brands within the JD Outdoor portfolio, including GO Outdoors, Blacks, Millets and Naylors. Covering all aspects of brand, store and performance marketing and digital trading A comprehensive background in retail gained through roles in both retail management, visual merchandising, Marketing and digital across Marks and Spencer and Matalan.

Brand marketer with extensive international experience (United Kingdom, Asia, Middle East, Africa) on brand building and innovation. Currently leading Nutella brand in the UK&I.

I've been at schuh since i finished university, for 14 years! I've started in store and ended up forging a career in Marketing via CX and working on EU expansion projects along the way. 

I lead a dynamic team of marketeers working with the global brands we do business with. I also get to drive forward schuh's social impact strategy engaging customers and internal teams in our mission.

I'm really big on brands and business that create value for society

Gözde is a seasoned marketing executive with 17+ years of experience leading iconic brands like Coca-Cola and Absolut in her region. Known for turning strategy into measurable business growth, she has spearheaded award-winning campaigns across different beverages and lifestyle categories. Currently the Head of Marketing Strategy & Effectiveness at Pernod Ricard Türkiye, Gözde drives data-led marketing transformation while mentoring the next generation of brand leaders.

Diana leads Taimi’s brand strategy, organic growth, PR, partnerships, and community engagement at the intersection of culture, technology, and inclusivity.

She has a proven track record of driving measurable growth through integrated, culture-led initiatives. Under her leadership, Taimi’s brand presence has grown to one of the most downloaded dating apps in the US gaining over 250M+ organic impressions per quarter, solidifying its position as one of the most recognized LGBTQ+ dating apps.

Over the past 6 years, Diana has executed 70+ global brand partnerships and collaborations with some of the world’s most influential artists, platforms, and entertainment brands — including Katy Perry, Doja Cat, Todrick Hall, and integrations in TV series across Netflix, Amazon Prime, Apple TV, and Showtime.

Beyond entertainment, she has forged meaningful partnerships with leading nonprofit organizations such as The Trevor Project, GLAAD, and numerous global Pride events

I am a marketing leader in the games industry with 18 years of experience in various disciplines (brand strategy, PR, media, direct) across both agencies and in-house across a wide range of industry verticals.

For the past 12 years, I have been dedicated to the video game industry. I'm now VP Marketing at SEGA, heading up media, product marketing, communications, events, creative and CRM. Brands include Sonic The Hedgehog, Football Manager, Total War among many others. I previously managed the major Fallout and DOOM IPs for EMEA + APAC at Bethesda Softworks.

Outside of work, you'll find me in the mountains and/or indoor slopes on a snowboard or producing electronic music.

From managing billion-dollar brands to scaling a unicorn startup, Sadira is a true brand + creative marketing genius – with the awards to prove it. Forever fueled by curiosity, she’s architected growth and generated smiles for over 20 different brands, delivering performance with purpose for Lay’s, Happy Money and more. And now, she’s swapped the city that never sleeps for the city that always cycles to lead Tony’s team of impact-makers. A steward of stories, she captures and champions the magic of Tony’s like no other, allowing the brand to reach its greatest potential and impact in cocoa. Heading up both the Creative + Global Comms team, she’s responsible for the long-term strategy, culture and brand identity – overseeing the challenger brand marketing that makes us uniquely, undeniably and unreservedly Tony’s. And she does it all without a wand, cape or top hat (but with some fresh new kicks). Pretty magical, eh?

Chris Doe is UK Marketing & Innovation Director at Pilgrim's Europe, responsible for a £350m portfolio including Richmond, Fridge Raiders and Mattessons. He has led a significant Marketing transformation at Pilgrim's, delivering 75% Revenue growth since 2019 through category expansion, brand repositioning and the embedding of a performance-driven Marketing culture. Chris brings 15 years' FMCG experience from General Mills, Nomad Foods and Burton's Biscuit Co, with a proven track record in brand revitalization and commercial impact.

Brand & Marketing leader at Travelodge with over 15 years experience across retail, hospitality, travel for some of the UK’s best-known brands.

Award-winning marketing leader with 16+ years of global experience driving brand growth and cultural relevance across EMEA, LATAM, and Asia. Known for bold strategies, creative excellence, and breakthrough innovation, I’ve built brand purpose, led digital-first campaigns, and forged high-impact partnerships that inspire action.

Eileen Hanna Yague is a seasoned marketing leader currently heading Marketing for Northern Europe at General Mills, where she drives growth and brand strategy across iconic consumer brands including Häagen-Dazs, Old El Paso, Green Giant, and Nature Valley. Previously, she spent 17 impactful years at Diageo, leading multiple award-winning global campaigns across spirits portfolios while championing inclusive, progressive marketing. Eileen is passionate about building high-performance teams, creating meaningful creative work, and connecting brands with consumers in ways that truly matter. With experience spanning multiple continents and categories, she blends strategic vision with a strong commitment to purpose-driven leadership.

Marketing leader with over 12 years of experience in Global, Regional and Local roles across Foods, Beverages, Personal Care and Homecare at blue-chip FMCG companies including Mars, Kellogg's, Unilever and P&G. Experience in Core & Masterbrand, ATL and BTL comms development, launching a new brand, packaging and product innovation, shopper marketing, digital & eCommerce and gifting, with increasing levels of team leadership and responsibility. Currently UK Senior Marketing Manager at Mars.

Began career in Australia and has since held leadership roles across China, the United States, Russia (RUCIS region), and the United Kingdom. For the past 17 years, have worked for Reckitt spanning local, regional, and global responsibilities across marketing and innovation functions - previously served as General Manager Eastern Europe Expansion before joining the Northern European business as Marketing Director, a role I have held for the last three years.

As Marketing and Ecommerce Director at FatFace,, Keely Stocker is responsible for developing and leading innovative paid & organic marketing strategies, brand campaigns, and concepts across UK, Ireland and US markets alongside driving the commercial performance and development of FatFace.com.

An expert in customer engagement, she is responsible for overhauling and executing a clear multichannel content strategy to drive customer acquisition and retention as well as build a highly engaged and fast-growing community of brand advocates that align with the FatFace brand DNA and values.

Previous to FatFace, Keely spent over 14 years as a fashion and retail journalist, including four years as editor of fashion trade title Drapers.

I have extensive experience in global marketing and digital strategy, with a career spanning leadership roles in brand growth, marketing and digital transformation. Over the years, I’ve worked across major retail and consumer brands, driving innovation in e-commerce, data-driven marketing, and omnichannel experiences. Currently, I am the Director of Marketing and Brand at Boots - the No1 Health & Beauty retailer, where I lead marketing and brand strategy, brand campaigns, and creative integration to deliver impactful customer experiences.

A Chief Marketing Officer and senior leader, focused on top-line growth, with over 20 years’ experience working at board level in the technical professional services sector. Responsible for developing and driving global brand and marketing strategy, and fostering strong client relationships and driving enhanced client experience to drive growth.

Andrey is a senior marketing and innovation leader with 20 years’ experience scaling brands and categories for FTSE multinationals including Premier Foods and Diageo. As Global Marketing & Innovation Director, he leads end-to-end brand and innovation strategy and delivery across multiple international markets. His work spans award-winning innovation launches, portfolio transformation, and margin-led growth, underpinned by a strong belief in insight-led creativity and brilliant execution.

Marketing leader with extensive experience building and elevating premium lifestyle brands across global DTC, wholesale, and licensed retail channels. Brings a rare mix of creative instinct, strategic thinking, and operational rigour. Known for crafting retail environments that drive traffic, deepen engagement, and deliver measurable commercial results. Proven expertise in shaping brand storytelling, delivering impactful omni-channel campaigns, and leading teams across Europe and globally. Brand experience includes Gucci, Ted Baker, Monica Vinader, Jaeger, Ellesse, Kickers, Boxfresh, Fitflop, G-Shock, Inspired Education and Cargill, a B2B food market leader.

Sujit Jasani is a senior sports marketing and communications leader, currently leading marketing, communications and campaigns for UK & Ireland 2028 Limited, the local delivery company for UEFA EURO 2028. In this role, he is responsible for shaping the tournament’s public narrative across the UK and Ireland, overseeing strategic communications, brand development, stakeholder engagement and integrated campaigns that build momentum from bid through delivery. Sujit works closely with national football associations, host cities, governments and UEFA to ensure a clear, consistent and compelling story for one of Europe’s largest major sporting events.

As Chief Marketing Officer of Outernet, Jessica Dracup-Holland leads marketing and communications for the UK's most visited cultural attraction, welcoming more than 120 million visitors a year in just three years since launch. Previously Head of Campaigns and Strategic Communications for the Mayor of London, she helped steer messaging on some of the city's most pressing issues, from violent crime to COVID-19 recovery to climate initiatives. Today, she oversees a media platform that fuses culture, technology and scale.

Katie is currently Chief Marketing Officer of Channel 4, with responsibility across Marketing, Brand, Media & Communications, following a period as Managing Director of the Channel’s award-winning in-house agency 4creative. She has a background in advertising, having held business leadership roles across network group companies including WPP and Omnicom, most recently as TBWA\London’s Chief Operating Officer in 2021. She is a founding member of Ovarian Cancer Action’s Next Generation Women’s Collective, a member of WACL (Women in Advertising & Communications Leadership) and MGGB (Marketing Group of Great Britain), and was named in Campaign’s Power 100 and Marketing Week’s Top 100 in 2025.

Chris began his career at Saatchi & Saatchi London and subsequently worked at TBWA, Fallon, BBDO Singapore and Wieden+Kennedy. During this time he led teams that produced campaigns such as PlayStation: 'Double Life', 'Mountain', Sony: 'Balls, 'Paint', Cadbury: 'Gorilla', 'Eyebrows' and Nike: 'Breaking2', 'Nothing Beats A Londoner'. More recently he's taken on CMO duties, first for R.M.Williams in Sydney and now back in London at Brompton Bicycle.

Imogen Fox is Global Chief Advertising Officer at the Guardian, leading its global advertising strategy across the UK, the US and Australia. She has held a number of senior leadership roles within the commercial department since 2016, including Director of Advertising and Executive Editor of Guardian Labs. Imogen began her career at the Guardian in editorial, progressing from Assistant Fashion Editor to Head of Fashion.

Andy Lane is Marketing Director at Kwik-Fit, focused on building strong connections and loyalty with customers across multiple channels. He’s previously worked with Bridgestone and the SMMT, bringing a broad mix of automotive and industry experience to his roles. As a member of the Institute of Directors (IOD) and Chartered Institute of Marketing (CIM) Andy enjoys sharing ideas about leadership, innovation, and the changing world of marketing.

Kobi McCardle is Marketing Director at Gear4music and a senior marketing leader with 25+ years of experience driving growth across global e-commerce businesses. She specialises in digital growth, performance marketing and customer-centric transformation across the UK and Europe. Kobi has worked in-house at enterprise organisations, including AO PLC, partnered with leading e-commerce brands in agency roles, and founded her own digital health startup. Her career spans enterprise, agency and entrepreneurship, giving her a distinctive, multi-perspective view of what drives impactful marketing.

Zoe Roborgh is Head of Marketing for evian and Harrogate Spring Water in Northern Europe, leading brand strategy and growth for two of the region’s most recognisable water brands. She brings more than ten years of global FMCG experience across the full marketing mix, with commercial and brand roles at Coca Cola European Partners and Heineken UK. Originally from New Zealand, Zoe studied law and business and began her career as a corporate lawyer before moving into marketing — looking for a path that would balance strategic discipline, commercial rigour and creativity. She is passionate about building capability, championing continuous learning for herself and her teams, and driving work that makes a meaningful impact.

Adam Field is Vice President of Marketing at Berghaus, where he leads global brand and marketing strategy across key international markets. With nearly 20 years’ experience, he has held senior leadership roles at Reiss, Chelsea Football Club and Nike, delivering award-winning, culturally relevant campaigns that drive brand and community growth.

Jaki is a strategist and storyteller who has shaped commercial success for some of the most iconic entertainment experiences across three continents. By crafting new ways for audiences to connect with brands like Disney, Cirque du Soleil, Ferrari World Abu Dhabi and now ABBA Voyage she has a track record of driving growth and innovation as she guides teams to reach their full potential.

With over 20 years in the consumer tech and appliances industry, Susie leads the EMEA Marketing strategy and delivery for the Shark Home and Beauty brands having successfully launched category first Skin tech devices to growing brand share for world's most trusted vacuums as well as creating viral hits like the Shark Hydrogo.

Laura Golder is the Director Marketing EMEA - Creative & Content at Marriott International, where she leads creative strategy and brand storytelling across the region. With over 12 years at Marriott International, she has a track record of delivering high‑impact, culturally resonant campaigns. She previously honed her expertise agency‑side, managing major hospitality accounts and shaping integrated creative work. Known as an award-winning creative, commercially minded leader, she brings deep experience in brand expression, content innovation and integrated marketing to The Drum Marketing Awards judging panel.

Lee Edwards is Global Brand Director at Merlin Entertainments, leading brand strategy and transformation across one of the world’s largest location-based entertainment companies. He shapes brands that live at the intersection of culture, creativity and commercial growth.

Prior to Merlin, Lee was Head of Global Brand Strategy at LEGO, where he helped evolve the brand’s global narrative and unlock strong and consistent global-to-local execution. Earlier roles at Disney and Coca-Cola cemented his belief that the most powerful brands combine distinctive storytelling with sharp strategic discipline.

With over 15 years’ experience building and evolving globally iconic brands, Lee specialises in brand transformation, strategic positioning, integrated campaign development and global-to-local operating models. He is a 2023 Marketing Academy Scholar and was named a 2024 Marketing Week Future Leader.

As a judge, Lee looks for work that is bold, strategically tight and with clear commercial impact.

Currently Julia leads Marketing for Mondelez's Meals business across UK&I. Her background is in Media and Consumer Experience, with both local and regional focus. Prior to that Julia spent 10 years at global media agency Carat.

Spent the first 25 years of my career as a Strategist in ad agencies Leo Burnett and BBH, working across clients including Tesco, Samsung, Vodafone, Barnardo's and McDonald's. Moved client side to Expedia a few years ago and I'm now the Director of Brand and Product Marketing at Starling.

From fashion to fried chicken, I’ve been fortunate to build my career across some of the UK’s most recognisable consumer brands.

I started out in luxury retail at Selfridges and Harvey Nichols before moving into the fast-paced high street, holding senior marketing roles including European Marketing Manager at Urban Outfitters, Global Senior Brand Manager at New Look, and Head of Marketing across Womenswear, Menswear, Beauty and Nursery & Kids at John Lewis.

For the past two years, I’ve been Head of Marketing at Popeyes UK, leading brand planning and activation across owned, earned and paid, whilst learning so much from stress-testing my marketing skills in a new category.

Whether in a game world or across a global travel ecosystem, I work at the crossroads of technology and emotion. When technology does its job well, it becomes almost invisible — supporting richer, more personal experiences. Currently, leading the ALL Accor brand with the art of hospitality, culture, and service at our core and inspiring our guests to make countless new memories.

Rachael is a commercial marketing leader with over +14 years experience across premium brands in healthcare and consumer electronics with proven experience in building multi-million pound categories, scaling DTC and driving business transformation.

Rachael is currently Head of Marketing for the UK + Africa business for Bupa Global, responsible for the leading the marketing strategy for the international private medical insurance business across B2B and B2C.

George Yaryura is a global brand and growth leader who turns ambition into measurable commercial impact across EMEA, the GCC, Asia, and the Americas.

He leads marketing for Mashreq’s Corporate & Investment Banking Group and Treasury & Global Markets, and has held senior roles at Visa, Allfunds, Skype, and Orange - building brands, launching digital platforms, and scaling revenue in competitive, fast-moving markets.

He combines creativity with commercial discipline—backing bold ideas with data, execution, and real business results.

With 20 years in top-tier international FMCG Marketing, I have helped to grow many market-leading brands that consumers love. I was attracted by the varied blend of art & science inherent in Marketing, and have a deep curiosity for human behaviour, which keeps me constantly curious. I’ve had the privilege to work across brands including Müller, Tassimo, L’OR, Philadelphia, Oreo, and across international markets as well as Global roles. I have a real passion for brand-building and embedding marketing excellence by championing best practise and developing Marketing team capabilities to deliver transformational growth.

Rory is responsible for all aspects of the brands creative marketing and leads the PR, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing.

His early background included marketing roles in London in the entertainment and sports industry with Everyman Cinema and Paddy Power respectively where focus was on creating disruptive and engaging content. Prior to being CMO at GymNation, he worked for UK brands GymBox, Cineworld & Pizza Express.

His passion has always been to work for challenger or rebel brands who like to create disruption and challenge the norm.

James has spent a career in FMCG marketing in the UK and internationally, covering roles in petcare, cheese, yogurt, tea and more recently biscuits. He is now Marketing Director for Youthful Snacking at pladis, leading much-loved McVitie's brands like Jaffa Cakes, Penguin and Club. James can most often be found explaining to people why Jaffa Cakes are indeed cakes, and not biscuits.

Jess McGeorge-Stevens is the Premium Global Brand Marketing Director, Europe at ABInBev, leading brand strategy, execution and creativity for 3 of the largest and most iconic brands in the world; Corona, Stella Artois, Budweiser. With over 15 years’ experience, she is an experienced commercial marketer driving focused on delivering sustainable growth through innovation, storytelling, memorable experiences, and consumer centricity that serves to bring people together. Cheers.

Senior leader and marketing professional. Over 20 years, agency and clientside, shaping and interpreting business strategy and insight into marketing and communications that have the consumer at their heart and commercial objectives as the goal. Global strategy and development through to regional and local activation across all consumer and commercial channels.

Louise is an accomplished marketing and communications leader known for her values-led leadership and ability to build strong partnerships. Currently Chief Marketing and Partnerships Officer at UNICEF UK, she oversees marketing, communications, partnerships, philanthropy and the flagship event Soccer Aid, while also the Executive Lead for the organisation’s emergency humanitarian response. Louise's roles at UNICEF UK have included Director of Soccer Aid, Director of Strategy, and Head of Direct Marketing. She has also served as a global marketing consultant to UNICEF HQ and as a member of the global humanitarian emergency surge team.

Louise mentors women working in social impact, providing support on career development and leadership skills. Her commitment to mentoring reflects her passion for empowering women in their careers and communities.

A Board Director of Soccer Aid Productions Ltd, Louise is also a mother to two young children.

Leading an integrated Digital and E-Commerce Activation Organization, grouping all Media, E-commerce activation, Advocacy & Influence, and Data capabilities for L'Oreal Consumer Products Division in Europe Zone. Visna has more than 20 years of experience in both digital marketing and E-commerce through global and regional position (APAC, Europe). Accomplished at developing brand presence online, building digital strategies that integrate brand equity, E-commerce activation and transformation within a global MNC organization.

I’m Head of Marketing & PR at SIXT UK, with over 18 years’ experience shaping digital and brand strategies across mobility, aviation, consumer electronics and FMCG. I’ve previously held senior roles at Star Alliance and Samsung, as well as working agency-side, building integrated campaigns guided by data and insight. Internationally focused in both my work and personal life, I bring a global mindset to brand building. Away from marketing, I’m also professionally trained as a firefighter.

Digital leader with experience transforming digital capability across complex, multi-division and multi-market organisations. Currently responsible for strengthening digital governance, commercial accountability and operating model maturity across 16 business divisions in the UK & EMEA at Savills. Previously worked in the finance vertical for brands such as Sainsburys Bank and NatWest, and prior to that Unilever.